1 00:00:31,103 --> 00:00:35,103 www.titlovi.com 2 00:00:38,103 --> 00:00:42,103 ABOUT S N I V A � 3 00:00:45,103 --> 00:00:45,914 I know what you're thinking... 4 00:00:48,472 --> 00:00:50,824 Who wants 5 exits... 5 00:00:50,825 --> 00:00:54,836 when I barely sell enough frappes to justify this one with 3 exits. Isn't it? 6 00:00:54,837 --> 00:00:55,643 Wrong. 7 00:00:56,894 --> 00:01:00,171 You are familiar with the concept of the chicken or the egg Mr. Griffith, mentioned 8 00:01:00,172 --> 00:01:01,059 that there will be costs? 9 00:01:01,060 --> 00:01:03,125 I think it applies here. 10 00:01:04,334 --> 00:01:08,099 Do you need a multimixer because why not selling enough frappes? 11 00:01:08,100 --> 00:01:11,671 Or you don't sell enough frappes because of that Why don't you have a multimixer? 12 00:01:11,672 --> 00:01:13,620 I think it's the latter. 13 00:01:13,982 --> 00:01:17,776 Because your customer enters here and they know that if order a frappe from you... 14 00:01:17,777 --> 00:01:19,928 ...it will be good to wait. 15 00:01:19,929 --> 00:01:23,686 He had done it before and thought, "that mistake I will not repeat it again.'' 16 00:01:23,687 --> 00:01:27,961 But if you had a Prince Castle with 5 exits, multimixer... 17 00:01:27,962 --> 00:01:33,629 with a patented electric motor, were you would be able to make... 18 00:01:33,630 --> 00:01:38,001 delicious, iced frappes, FAST. Mark my words. 19 00:01:40,027 --> 00:01:44,895 Donut dollars, you would sell more those sons of bitches... 20 00:01:45,527 --> 00:01:47,071 than what you might think. 21 00:01:48,961 --> 00:01:53,873 up the ante, and earnings follow... 22 00:01:53,874 --> 00:01:55,190 You raise the stake, earnings follow. 23 00:01:55,191 --> 00:01:57,302 Chicken, egg. You get it my logic? 24 00:01:57,847 --> 00:02:00,751 I know you get it because you're a bright character, who thinks ahead... 25 00:02:01,935 --> 00:02:03,476 and who recognizes the good an idea when he hears it. 26 00:02:05,817 --> 00:02:07,560 And... 27 00:02:08,104 --> 00:02:09,242 what do you say? 28 00:02:11,161 --> 00:02:12,169 No. 29 00:02:12,250 --> 00:02:13,582 But thanks anyway. 30 00:02:15,653 --> 00:02:16,344 Order. 31 00:03:20,343 --> 00:03:21,041 Hey miss? 32 00:03:21,242 --> 00:03:22,399 How much longer? 33 00:03:22,400 --> 00:03:25,266 - It shouldn't take more than a few minutes. - You said that 20 minutes ago. 34 00:03:25,793 --> 00:03:27,363 I'm sorry. Today we is really crowded. 35 00:03:35,277 --> 00:03:38,051 That's the only meaning. The reason why your budget will decrease... 36 00:03:38,052 --> 00:03:40,733 Stake, earnings follow. The chicken and the egg... 37 00:03:40,934 --> 00:03:42,031 You get it my logic? 38 00:03:42,032 --> 00:03:44,127 Of course. You are a bright character, who thinks ahead... 39 00:03:44,128 --> 00:03:46,063 and who recognizes the good an idea when he hears it. 40 00:03:48,233 --> 00:03:51,183 And... what do you say? 41 00:04:08,448 --> 00:04:09,420 Here you go. 42 00:04:10,498 --> 00:04:11,263 - What is... - Enjoy. 43 00:04:11,263 --> 00:04:13,438 I ordered a steak from the barbecue. 44 00:04:21,328 --> 00:04:25,180 I have a lot of good indicators. Strong indicators. 45 00:04:25,471 --> 00:04:26,122 That. 46 00:04:26,578 --> 00:04:27,139 What? 47 00:04:27,140 --> 00:04:28,592 Nothing. 48 00:04:28,939 --> 00:04:30,293 - That's wonderful. 49 00:04:30,811 --> 00:04:32,651 I mean, the interest is huge. 50 00:04:32,965 --> 00:04:34,107 Of course it is. 51 00:04:34,108 --> 00:04:35,601 It sounds like he doesn't believe me? 52 00:04:35,602 --> 00:04:37,485 - Of course I believe. Why not... - Okay... 53 00:04:37,486 --> 00:04:40,371 I have a lot of paperwork to do to finish, so... 54 00:04:40,372 --> 00:04:43,623 I'll call you tomorrow from the road. 55 00:04:43,624 --> 00:04:45,753 - Ok. -All right. 56 00:05:23,741 --> 00:05:29,669 Persistence. Nothing in the world can replace persistence. 57 00:05:29,670 --> 00:05:31,491 No talent. 58 00:05:31,492 --> 00:05:35,762 Nothing is as common as an unsuccessful man with talent. 59 00:05:35,763 --> 00:05:37,987 Not even a genius. 60 00:05:37,988 --> 00:05:41,850 An unrecognized genius it's practically cliché. 61 00:05:42,051 --> 00:05:44,817 Nor education. 62 00:05:44,818 --> 00:05:48,469 The world is full of educated fools. 63 00:05:48,670 --> 00:05:53,367 Persistence and determination are very powerful. 64 00:05:53,568 --> 00:05:57,118 Show that nobody cares cannot defeat. 65 00:05:57,119 --> 00:06:00,519 To be able to have a peaceful state of mind, improved health... 66 00:06:00,520 --> 00:06:03,363 and an inexhaustible source of energy. 67 00:06:03,464 --> 00:06:07,073 If every day he tries to achieve these things... 68 00:06:07,074 --> 00:06:10,344 the results will be yours obvious. 69 00:06:11,484 --> 00:06:14,793 It may sound like a magical term... 70 00:06:14,894 --> 00:06:18,171 it's up to you to create your future. 71 00:06:18,822 --> 00:06:21,860 The greatest discoveries my generation is... 72 00:06:21,861 --> 00:06:28,169 ...that human beings can change life so that it will change the state of mind. 73 00:06:28,251 --> 00:06:31,244 War and Ralph Waldo Emerson have published... 74 00:06:31,245 --> 00:06:35,514 "Man is what he is about he thinks all day long.'' 75 00:07:19,451 --> 00:07:21,746 Prince Castle for sale, how can i help you? 76 00:07:21,747 --> 00:07:23,583 - Hello, June. - Hey, how's it going down there? 77 00:07:23,584 --> 00:07:25,558 Good. Enough occupations. 78 00:07:25,559 --> 00:07:27,960 Wait until I check your messages. 79 00:07:28,121 --> 00:07:28,468 Let's see... 80 00:07:28,469 --> 00:07:31,953 Jean Rafferty of United Aluminum must transfer for Friday. 81 00:07:32,054 --> 00:07:34,333 Ed Nance called about it of refunds. 82 00:07:34,707 --> 00:07:38,153 Sloan and Sons called again. We exceeded the deadline by 60 days. 83 00:07:38,154 --> 00:07:40,054 The March of Dimes lady. Oh... 84 00:07:40,055 --> 00:07:42,163 We have an order... 85 00:07:42,164 --> 00:07:42,891 6 mixers. 86 00:07:42,892 --> 00:07:44,044 -6? -That. 87 00:07:44,045 --> 00:07:45,488 Some Drive-ins in California. 88 00:07:45,489 --> 00:07:48,580 One place? Impossible. 89 00:07:48,581 --> 00:07:49,430 I have a paper here. 90 00:07:49,431 --> 00:07:53,550 No, it must be a misunderstanding. You know, give me the number. 91 00:07:53,551 --> 00:07:54,716 - Does he have a pen? - Ok. 92 00:07:55,268 --> 00:07:56,275 All right. 93 00:08:03,713 --> 00:08:04,977 Hello, McDonald's. 94 00:08:04,978 --> 00:08:07,180 Good afternoon. Please, may I? talk to the owner? 95 00:08:07,181 --> 00:08:07,917 Which one? 96 00:08:08,018 --> 00:08:09,050 Sorry? 97 00:08:09,051 --> 00:08:10,451 Dick or Mac? 98 00:08:10,452 --> 00:08:12,282 Whoever is free. 99 00:08:12,283 --> 00:08:12,916 Just a little! 100 00:08:14,869 --> 00:08:17,402 - This is Dick. - Hello, Dick, this is Ray Krok... 101 00:08:17,403 --> 00:08:21,248 from Prince Castle sales. The reason I'm calling you is... 102 00:08:21,249 --> 00:08:22,249 - that someone made an order. - Yes, yes. It's me. 103 00:08:22,250 --> 00:08:24,671 When can you send them? 104 00:08:25,412 --> 00:08:27,319 That's exactly why I call you Dick, actually... 105 00:08:27,320 --> 00:08:28,320 I don't think we understood each other... 106 00:08:28,321 --> 00:08:29,300 In the fridge! 107 00:08:29,301 --> 00:08:31,356 Top shelf, left. Sorry. 108 00:08:31,357 --> 00:08:32,074 No problem! 109 00:08:32,075 --> 00:08:35,369 My secretary says that you want 6 pieces. 110 00:08:35,370 --> 00:08:37,992 You know what? I mean that it is a mistake. 111 00:08:37,993 --> 00:08:39,145 That's what I concluded too. 112 00:08:39,146 --> 00:08:42,647 I mean which Drive-in can make 30 frappes at once. 113 00:08:42,648 --> 00:08:43,844 Make it 8. 114 00:08:43,845 --> 00:08:46,038 What is that, Al? 115 00:08:46,039 --> 00:08:48,535 There is a new box... Now is not the best time. 116 00:08:49,080 --> 00:08:50,248 Yes, I'm sorry. I understand. 117 00:08:50,249 --> 00:08:52,302 I'm still a little... 118 00:08:52,303 --> 00:08:54,293 Do you know where to send them? San Bernardino, California... 119 00:08:54,294 --> 00:08:56,012 - on the corner of 14th and 8th. -Just a little. Good. 120 00:08:56,013 --> 00:08:57,270 To someone in particular? 121 00:08:57,271 --> 00:08:58,271 He can go to work. McDonald's. 122 00:08:58,272 --> 00:09:01,041 - Okay? Thank you very much. - Yes,... 123 00:10:55,418 --> 00:10:57,575 - Don't worry, it goes fast. -Really? 124 00:11:02,830 --> 00:11:03,988 Enjoy the day. 125 00:11:07,244 --> 00:11:08,824 Hello, welcome to McDonald's, can i take your order? 126 00:11:09,105 --> 00:11:12,865 Yes, maybe a hamburger, fries and Coca-Cola. 127 00:11:12,865 --> 00:11:14,233 That's 35 cents, please. 128 00:11:14,451 --> 00:11:15,044 All right. 129 00:11:19,352 --> 00:11:20,929 15 cents, your change. 130 00:11:24,461 --> 00:11:25,470 Here you go. 131 00:11:26,384 --> 00:11:27,194 What is this? 132 00:11:27,726 --> 00:11:28,382 Your order. 133 00:11:29,350 --> 00:11:30,627 No, no... I just ordered. 134 00:11:31,030 --> 00:11:31,863 And now it's here. 135 00:11:33,902 --> 00:11:34,781 Are you sure? 136 00:11:35,524 --> 00:11:36,681 Super. 137 00:11:37,195 --> 00:11:40,452 Where is...zante, accessories, plate and all that? 138 00:11:40,453 --> 00:11:43,407 You eat from the bag and then throw it away. 139 00:11:44,646 --> 00:11:45,394 All right. 140 00:11:47,167 --> 00:11:48,362 Really? 141 00:11:49,345 --> 00:11:50,226 Okay. 142 00:11:52,491 --> 00:11:53,322 Where do I eat? 143 00:11:54,322 --> 00:11:56,288 In the car...? 144 00:11:56,708 --> 00:11:57,794 In the park? 145 00:11:58,568 --> 00:11:59,800 -That. - House... 146 00:11:59,901 --> 00:12:02,476 - Wherever you want! - Ok, ok...thanks. 147 00:12:32,051 --> 00:12:33,144 Can we join you? 148 00:12:33,531 --> 00:12:35,109 That. Of course. 149 00:12:35,310 --> 00:12:36,294 Thank you! 150 00:12:54,826 --> 00:12:57,902 Insert here. I'll take care of it. 151 00:13:00,848 --> 00:13:02,070 What is it like? 152 00:13:02,071 --> 00:13:04,245 This is perhaps the best hamburger that I have eaten in my life. 153 00:13:04,246 --> 00:13:05,365 Well, our goal is for you to be satisfied. 154 00:13:05,958 --> 00:13:07,649 Mac McDonald. 155 00:13:11,672 --> 00:13:12,420 Oh! 156 00:13:12,959 --> 00:13:14,023 Look at this. 157 00:13:14,024 --> 00:13:14,670 Ray Kroc. 158 00:13:15,932 --> 00:13:16,880 The guy for multimixers. 159 00:13:16,881 --> 00:13:19,032 - You talked to my brother, Dick. - Yes, I did. 160 00:13:19,033 --> 00:13:21,738 What are you doing here? 161 00:13:21,773 --> 00:13:22,805 I was in Los Angeles, at a business meeting... 162 00:13:22,806 --> 00:13:25,508 I thought, when I'm already nearby, i should stop by to say hello. 163 00:13:25,509 --> 00:13:26,806 I'm glad you did. 164 00:13:27,721 --> 00:13:30,260 All this? A real operation. 165 00:13:30,261 --> 00:13:31,331 Are you up for a little tour? 166 00:13:32,125 --> 00:13:33,604 -This...? -That. 167 00:13:33,992 --> 00:13:34,754 I am. 168 00:13:34,755 --> 00:13:36,716 Well, finish it, I'm coming for you. 169 00:13:36,717 --> 00:13:37,532 All right! Thanks. 170 00:14:19,387 --> 00:14:21,417 Speed. That's right the game is called. 171 00:14:21,772 --> 00:14:24,662 The first stop of every McDonalds hamburgers are barbecued... 172 00:14:24,663 --> 00:14:29,257 with 2 cooks whose task is to bake those beauties to perfection. 173 00:14:29,258 --> 00:14:31,288 In the meantime, 174 00:14:31,289 --> 00:14:33,225 the team prepares potatoes. 175 00:14:33,426 --> 00:14:34,077 Watch out! 176 00:14:35,205 --> 00:14:37,689 -Switching burgers! -Switching burgers! 177 00:14:38,113 --> 00:14:40,068 Every McDonald's burger... 178 00:14:40,069 --> 00:14:41,437 there are 2 cucumbers... 179 00:14:44,397 --> 00:14:47,429 a little onion, and a certain amount ketchup and mustard. 180 00:14:47,589 --> 00:14:49,070 - Where did you get that from? - We did. 181 00:14:49,071 --> 00:14:51,707 - Made it? - Yes, manually. The whole kitchen. 182 00:14:51,905 --> 00:14:53,047 -Next! - That's... 183 00:14:53,048 --> 00:14:55,488 Last stop where we put everything together. 184 00:15:02,904 --> 00:15:03,648 Viol�! 185 00:15:02,917 --> 00:15:06,588 AND... 186 00:15:03,649 --> 00:15:06,677 Fresh, delicious barbecue burger to the checkout in 30 seconds. 187 00:15:09,025 --> 00:15:10,663 How did you remember this? 188 00:15:10,664 --> 00:15:13,535 It's not me. We are. Dick McDonald, my brother. 189 00:15:14,189 --> 00:15:16,456 I have to tell you... This is... 190 00:15:16,457 --> 00:15:18,060 I'm glad we did met. 191 00:15:20,959 --> 00:15:21,856 Fries... 192 00:15:21,857 --> 00:15:22,826 what about him? 193 00:15:22,827 --> 00:15:24,347 5 percent is too crunchy. 194 00:15:25,958 --> 00:15:26,983 No, it's perfect. 195 00:15:27,998 --> 00:15:30,129 I think they should cut back for 2 minutes, 50 seconds. 196 00:15:30,580 --> 00:15:31,755 Wasn't it like that before? 197 00:15:31,982 --> 00:15:33,477 400, not 375. 198 00:15:33,478 --> 00:15:35,081 Higher temperature, shorter cooking. 199 00:15:35,082 --> 00:15:36,212 I think it's ok. 200 00:15:36,399 --> 00:15:36,954 Excuse me guys, can I? 201 00:15:36,955 --> 00:15:39,241 It's not for me to interfere, but here I am with a big… 202 00:15:39,242 --> 00:15:42,328 I like them. Golden-brown from outside, soft, white inside... 203 00:15:42,329 --> 00:15:46,730 - and they are not too greasy, too salty, too crunchy... - Who are you? 204 00:15:46,731 --> 00:15:49,306 This is Ray Kroc, the multimixer guy with whom you spoke. 205 00:15:49,307 --> 00:15:50,739 What thoughts when we can expect? 206 00:15:50,740 --> 00:15:53,843 - We sent with a blue label, so... -Okay, okay... 207 00:15:53,844 --> 00:15:54,807 - We need them to help. - Hey, wait... 208 00:15:54,808 --> 00:15:57,655 �wait...�wait a minute. 209 00:15:57,656 --> 00:15:59,230 They will take you out to dinner. 210 00:15:59,231 --> 00:16:01,093 You're not my type. 211 00:16:02,015 --> 00:16:03,581 - You and your brother. - For what? 212 00:16:03,582 --> 00:16:08,751 This is the most amazing restaurant I've ever been to seen for all these years in this business... 213 00:16:08,752 --> 00:16:09,621 ...and I've seen it all. 214 00:16:09,622 --> 00:16:11,644 I want to hear your story. 215 00:16:15,423 --> 00:16:17,080 Well...we were young and hungry... 216 00:16:17,081 --> 00:16:19,563 There was no work throughout New Hampshire so... 217 00:16:19,564 --> 00:16:21,664 ...we decided to pack and we go to the West. 218 00:16:21,665 --> 00:16:22,625 To Hollywood. 219 00:16:22,626 --> 00:16:26,793 I wanted to be in the film industry, and Dick...? He wanted to be employed. 220 00:16:26,794 --> 00:16:29,571 And we accepted a job as a truck driver at Columbia Pictures. 221 00:16:29,572 --> 00:16:33,222 In a couple of years, we saved enough to let's buy our little piece of the ou business... 222 00:16:33,223 --> 00:16:36,706 the beautiful little theater in Glendora, what would be ideal... 223 00:16:36,707 --> 00:16:37,707 except for the timing. 224 00:16:37,708 --> 00:16:40,118 - It was in September 1929. Oh... 225 00:16:40,119 --> 00:16:44,636 In a moment we are showing the Gold Digger on Broadway, in another the brother begs for money. 226 00:16:44,637 --> 00:16:46,974 - I couldn't. - No one in town was earning anything... 227 00:16:46,975 --> 00:16:51,280 except for one man, Wiley Reed, in a shop with hot dogs and beer. 228 00:16:51,281 --> 00:16:52,850 People have to eat, right? 229 00:16:52,851 --> 00:16:56,918 And that's why we decided to open ours a small shop, Hotdogs and Orange Juice... 230 00:16:56,919 --> 00:16:58,529 ...in Arcadia, and it went like that. 231 00:16:58,530 --> 00:17:00,183 I mean, we weren't killing it with work. 232 00:17:00,184 --> 00:17:01,802 It just wasn't enough people in Arcadia. 233 00:17:01,803 --> 00:17:04,452 In the meantime, there was a larger city of San Bernardino... 234 00:17:04,453 --> 00:17:07,225 and we wanted to move there, but we didn't have enough money for a new shop... 235 00:17:07,226 --> 00:17:11,593 and then one dawned on my brother here from his brilliant ideas... 236 00:17:11,594 --> 00:17:12,903 - Tell him, Dick. - Well... 237 00:17:12,904 --> 00:17:15,528 He said, "Why not move this shop we have?'' 238 00:17:15,996 --> 00:17:17,834 - Let's put her on the truck. - Genius, right? 239 00:17:17,835 --> 00:17:18,942 Only, there was one problem. 240 00:17:18,943 --> 00:17:21,488 On the way between two cities, he was is an overhang... 241 00:17:21,489 --> 00:17:23,278 and we could not pass. 242 00:17:23,279 --> 00:17:24,995 I thought, that's it, we are done... 243 00:17:24,996 --> 00:17:28,142 but Dick then said, “Why not would you cut it in half?" 244 00:17:40,136 --> 00:17:41,047 Come on. 245 00:17:44,591 --> 00:17:46,764 So we moved the restaurant, set up shop... 246 00:17:46,765 --> 00:17:50,329 but now we needed a few modifications because now is 1940... 247 00:17:50,330 --> 00:17:53,149 and the Drive-in is in full swing, I think everyone is crazy about it... 248 00:17:53,184 --> 00:17:54,821 and I said, ''Dick, we have to get into this business''... 249 00:17:54,822 --> 00:17:56,042 - and Dick said, -''Ok...'' 250 00:17:56,043 --> 00:18:00,301 and 2 months later, we opened a business, McDonald's Famous Barbecue. 251 00:18:00,302 --> 00:18:04,337 24 offers on the menu, uniform waitresses bring food to the car... 252 00:18:04,338 --> 00:18:07,749 and we were killing it with work. We had a great time! 253 00:18:07,750 --> 00:18:10,539 But then...sales started to drop. 254 00:18:10,540 --> 00:18:13,770 The drive-in model we learned it had a couple of drawbacks. 255 00:18:13,771 --> 00:18:14,561 Tell me. 256 00:18:14,562 --> 00:18:16,569 For starters, problems with customers. 257 00:18:16,570 --> 00:18:20,649 The drive-in attracted, say, not the desired clientele. 258 00:18:20,650 --> 00:18:22,715 - Teenagers. Motorists, hooligans... 259 00:18:22,716 --> 00:18:24,853 juvenile delinquents in blue jeans. 260 00:18:24,854 --> 00:18:26,051 And then there's the service. 261 00:18:26,052 --> 00:18:29,664 It took too long for the food arrives, and finally when it arrives... 262 00:18:29,665 --> 00:18:30,840 - Usually it's wrong. - Yes. 263 00:18:30,841 --> 00:18:36,098 Waitresses are too busy avoiding potholes to remember that you ordered a strawberry, not a grape. 264 00:18:36,099 --> 00:18:37,717 - If I can read and remember. - And then... 265 00:18:37,718 --> 00:18:41,407 Costs. Huge payroll due to the need for many staff... 266 00:18:41,408 --> 00:18:45,095 - su�e was constantly beaten or stolen. - It came over the head. 267 00:18:45,096 --> 00:18:49,767 And then Dick found a solution. He saw that most of our sales are only 3 items. 268 00:18:49,768 --> 00:18:53,233 -Hamburger, fries, refreshing drink. -87%. 269 00:18:53,798 --> 00:18:58,209 And we told ourselves to focus on that is for sale and that's what we did... 270 00:18:58,210 --> 00:19:01,323 We did away with Brisket, Tamales, but we didn't stop there. 271 00:19:01,324 --> 00:19:02,948 We looked at everything. 272 00:19:02,949 --> 00:19:05,271 - What else do we not need? - It turned out a lot. 273 00:19:05,272 --> 00:19:08,081 -Waitress. -Come to the window, take the food yourself. 274 00:19:09,106 --> 00:19:11,163 - Judge. - All paper packaging, to be thrown away. 275 00:19:11,164 --> 00:19:14,242 Cigar machines, sub boxes, bins at the exit. 276 00:19:14,243 --> 00:19:18,289 - Creating a friendly family environment. - But that wasn't enough. 277 00:19:18,290 --> 00:19:18,773 All right. 278 00:19:18,774 --> 00:19:22,030 You see, all our lives we've been taking a little at a time from other people's ideas... 279 00:19:22,031 --> 00:19:25,187 We wanted something that was not just different. It had to be better. 280 00:19:25,188 --> 00:19:27,752 It had to be ours. 281 00:19:28,054 --> 00:19:30,626 And that led to of the largest cut. 282 00:19:30,627 --> 00:19:31,777 What was that? 283 00:19:32,854 --> 00:19:36,789 -waiting. - Orders ready in 30 seconds, not 30 minutes. 284 00:19:37,299 --> 00:19:38,037 Mecca. 285 00:19:38,038 --> 00:19:41,304 - We looked at each other one more time... - Do you think the same as me? 286 00:19:41,305 --> 00:19:45,481 We had to remake, change, reinvent everything. 287 00:19:45,482 --> 00:19:49,014 I'm talking about closing the deal for a couple of months. 288 00:19:49,015 --> 00:19:50,128 People will think we are crazy. 289 00:19:51,066 --> 00:19:52,336 And we were, crazy. 290 00:19:53,587 --> 00:19:56,306 And you'll love how we did it. Dick, he must tell him. 291 00:19:56,307 --> 00:19:59,124 - You played tennis. - Ok, he took me to the tennis court... 292 00:19:59,125 --> 00:20:02,280 and he drew the exact dimensions our kitchens... 293 00:20:02,281 --> 00:20:04,283 Sink on the right, machine for pushing left. 294 00:20:04,284 --> 00:20:06,004 Preparation. 295 00:20:06,364 --> 00:20:07,005 Okay. Decoration...that's... 296 00:20:07,006 --> 00:20:10,235 - finished hamburger. -I got it. 297 00:20:10,236 --> 00:20:11,741 And the hamburger line. 298 00:20:13,116 --> 00:20:14,632 You could move this here. 299 00:20:14,633 --> 00:20:16,866 - Ok. -Multimixer, refreshing drink... 300 00:20:16,867 --> 00:20:20,410 We brought the staff out to conduct them through everything... 301 00:20:20,411 --> 00:20:22,579 pretending to make hamburgers and fries. 302 00:20:23,013 --> 00:20:24,763 All right, Steve, you have to predict that... 303 00:20:24,764 --> 00:20:26,612 He must toe the line! 304 00:20:28,428 --> 00:20:31,707 Dick was running around with a stick pointing where the equipment should be located. 305 00:20:31,708 --> 00:20:35,722 Fit in. Tony, will he skip cucumbers when we're done? 306 00:20:35,723 --> 00:20:40,429 They did it over and over again, like choreography some hamburger ballet. 307 00:20:40,430 --> 00:20:41,461 What is happening there? 308 00:20:41,465 --> 00:20:42,513 That. 309 00:20:43,303 --> 00:20:44,475 Not! 310 00:20:44,580 --> 00:20:45,747 Not! 311 00:20:48,060 --> 00:20:49,323 Stop everyone! 312 00:20:50,024 --> 00:20:52,183 Decoration 1. Decoration 2. 313 00:20:52,184 --> 00:20:54,203 You have cucumbers, you have an onion. 314 00:20:55,589 --> 00:20:57,193 It's a bloody hamburger. 315 00:20:57,194 --> 00:20:59,645 - Come on, figure it out. - Put it away. 316 00:21:00,350 --> 00:21:01,384 It's time for pink chalk. 317 00:21:02,462 --> 00:21:03,980 And wheat beer, �us. 318 00:21:06,186 --> 00:21:08,818 See this space? 319 00:21:08,819 --> 00:21:11,825 We rearranged the situation around fries so now... 320 00:21:11,826 --> 00:21:12,826 this goes to the left, the first to the right. 321 00:21:15,531 --> 00:21:16,741 Again... 322 00:21:16,742 --> 00:21:17,819 That's great. 323 00:21:17,820 --> 00:21:18,753 Come on, people. 324 00:21:18,754 --> 00:21:22,959 - We are quite tied here with Lazy Susan. - Yes, be careful. This is the timing if Lazy Susan... 325 00:21:22,960 --> 00:21:26,995 Those are ready hamburgers! You can't...stop! 326 00:21:29,127 --> 00:21:31,160 I think there is also a 3D version. 327 00:21:31,161 --> 00:21:33,190 - What do you want to move? -All. 328 00:21:33,191 --> 00:21:34,191 Stage left, please. 329 00:21:42,668 --> 00:21:43,543 Have you drawn everything? 330 00:21:44,208 --> 00:21:45,221 This is better. 331 00:21:45,946 --> 00:21:47,026 Is that okay? 332 00:21:47,264 --> 00:21:48,327 This is it. 333 00:21:48,808 --> 00:21:53,055 - I guess... let's approach the combat positions. - Okay, okay. 334 00:21:54,485 --> 00:21:57,553 Finally...after 6 hours of this... 335 00:21:57,554 --> 00:22:02,231 we made it. It's a symphony efficiency, not movement without connection. 336 00:22:14,143 --> 00:22:15,606 Good form, Jasper! 337 00:22:18,188 --> 00:22:20,854 Feel good about cucumbers. Ke�ap! 338 00:22:21,489 --> 00:22:22,762 Use Lazy Susan. 339 00:22:25,598 --> 00:22:27,751 Get into it, Seth! 340 00:22:28,011 --> 00:22:31,521 Cucumber...and mustard! 341 00:22:32,338 --> 00:22:36,311 We took the blueprint to the builder, to build kitchen according to our specifications. 342 00:22:36,312 --> 00:22:38,940 A fast system was born. 343 00:22:38,941 --> 00:22:43,421 The world's first delivery system they feed fast. Totally revolutionary... 344 00:22:43,422 --> 00:22:45,179 ...and a complete disaster. - Why? 345 00:22:45,546 --> 00:22:50,129 At the opening, the cars arrived and started to play because there were no waitresses 346 00:22:50,130 --> 00:22:51,227 Place an order. 347 00:22:51,228 --> 00:22:54,151 We tried to explain to them that they come to the window and they are... 348 00:22:54,152 --> 00:22:57,921 gone wild? No, enraged. ''What does he mean� that I have to get out of the car?'' 349 00:22:57,922 --> 00:22:59,797 Most just turned away and drove away... 350 00:22:59,798 --> 00:23:03,880 and a few of them were angry because they ate from of paper and had to dispose of the garbage themselves. 351 00:23:03,881 --> 00:23:04,474 Why? 352 00:23:04,475 --> 00:23:05,863 You're doing great. 353 00:23:05,864 --> 00:23:07,833 Yes, we will not go out to the car, but you can talk. 354 00:23:07,834 --> 00:23:09,170 Welcome to McDonald's. 355 00:23:09,171 --> 00:23:12,197 We slightly underestimated the learning process. 356 00:23:12,198 --> 00:23:13,198 And by 5 o'clock, Dick calculated how much invite us to return to the Drive-In... 357 00:23:13,199 --> 00:23:17,492 but I wasn't ready to surrender. 358 00:23:17,493 --> 00:23:21,779 I'm back in our Hollywood days, I thought, we have to go big with this. 359 00:23:21,780 --> 00:23:22,965 We have to make a �ou. 360 00:23:22,966 --> 00:23:25,129 And I said, ``Dick, I want to arrange new grand opening... 361 00:23:25,130 --> 00:23:27,460 a gala premiere that would put it to shame and Louis B. Mayer. 362 00:23:27,461 --> 00:23:29,356 So we rented a bunch of spotlights... 363 00:23:29,357 --> 00:23:31,401 which we used to transport while we were at Columbia Pictures... 364 00:23:31,402 --> 00:23:34,291 we got sprinklers, �anglers for children, it was an event... 365 00:23:34,326 --> 00:23:37,145 people came in droves, and then... 366 00:23:37,753 --> 00:23:38,410 Torment. 367 00:23:38,411 --> 00:23:40,708 They must have attracted them so many lights. 368 00:23:40,709 --> 00:23:43,916 Millions. Like a scene from Exodus. 369 00:23:43,917 --> 00:23:46,213 Pharaoh let them go to the Israelis... 370 00:23:47,438 --> 00:23:49,446 Total disaster. 371 00:23:49,447 --> 00:23:50,447 Now is the time to "throwing away the laundry." 372 00:23:51,427 --> 00:23:54,788 The next day, Dick and I met to talk about returning to the old format. 373 00:23:54,789 --> 00:23:57,414 And while we were talking, someone knocked on the service window and... 374 00:24:02,007 --> 00:24:03,462 I said we were closed. 375 00:24:03,463 --> 00:24:04,463 -Closed. - But he was so cute. 376 00:24:04,464 --> 00:24:06,964 Just a little... 377 00:24:06,965 --> 00:24:09,254 - What do you want, son? - Can I buy a hamburger from you? 378 00:24:09,255 --> 00:24:14,169 I felt awful so I was lit the barbecue and made him... 379 00:24:16,091 --> 00:24:16,976 Here you go. 380 00:24:21,017 --> 00:24:23,748 As he was leaving, he stopped one car. 381 00:24:28,463 --> 00:24:29,454 And then another one. 382 00:24:33,189 --> 00:24:33,882 Dick... 383 00:24:36,146 --> 00:24:37,095 And one more. 384 00:24:45,716 --> 00:24:47,172 Hello, welcome to McDonald's. 385 00:24:47,173 --> 00:24:48,210 Hello. 386 00:24:48,211 --> 00:24:50,180 The line soon caught up. 387 00:24:50,181 --> 00:24:52,639 - The voice spread. -And the race began. 388 00:24:52,640 --> 00:24:55,163 We became an overnight sensation, which was created for 30 years. 389 00:25:03,458 --> 00:25:04,521 That is our story. 390 00:25:48,552 --> 00:25:49,795 Fran�iza. 391 00:25:49,796 --> 00:25:51,237 -Please? -Fran�iza. 392 00:25:51,238 --> 00:25:52,887 Create a franchise. 393 00:25:52,888 --> 00:25:54,928 It's too damn good yes be only in one location. 394 00:25:54,929 --> 00:25:58,727 There should be a McDonald's everywhere. From coast to coast, from sea to shining sea. 395 00:25:58,728 --> 00:26:02,881 -Mr. Kroc...-I have to confess something, guys... 396 00:26:04,661 --> 00:26:08,757 I was not here for any meeting. I came to you. 397 00:26:08,758 --> 00:26:14,033 A few days ago I was in St.Louis, Missouri, work and I took out the folder. 398 00:26:14,034 --> 00:26:18,734 And I went with my finger only on one to the highway line, to the west. 399 00:26:18,958 --> 00:26:21,313 - Route 66. And something told me... Mr. Kroc... 400 00:26:21,348 --> 00:26:25,177 Something told me to get in the car and drive that way and do you know where he brought me? 401 00:26:25,617 --> 00:26:27,720 Right here. It threw me right here. 402 00:26:27,721 --> 00:26:30,156 To this amazing establishment... 403 00:26:30,157 --> 00:26:34,242 and when I saw these lines and tried your product... 404 00:26:34,243 --> 00:26:36,008 I knew what had to happen. 405 00:26:36,068 --> 00:26:39,584 Franchise. Franchise, franchise. 406 00:26:40,570 --> 00:26:41,413 Franchise. 407 00:26:43,624 --> 00:26:45,437 We already tried. 408 00:26:50,751 --> 00:26:55,067 5. Three in Southern California, one in Sacramento and one in Phoenix... 409 00:26:55,068 --> 00:26:57,043 And that's all it will be. 410 00:26:57,471 --> 00:26:58,336 Why? 411 00:26:58,358 --> 00:27:01,232 Two words: Quality control. 412 00:27:01,905 --> 00:27:05,135 It is impossible to keep it standard from afar. 413 00:27:05,136 --> 00:27:08,332 Shops were in chaos. dirty kitchens, mismatched menu... 414 00:27:08,333 --> 00:27:10,295 Sacramento sold burritos. 415 00:27:10,296 --> 00:27:14,350 To look at your precious creation to lead so badly... 416 00:27:14,351 --> 00:27:17,538 - Your name. - Mac went to the hospital. 417 00:27:20,125 --> 00:27:23,820 - Authorize someone to supervise. - And we did. 418 00:27:24,223 --> 00:27:25,052 And, what was it? 419 00:27:25,674 --> 00:27:27,616 It's obviously not good did his job. 420 00:27:27,617 --> 00:27:29,747 So hire someone else, someone better. 421 00:27:30,560 --> 00:27:34,736 It is better to spend our energy doing things this place is the best it can be. 422 00:27:34,737 --> 00:27:37,559 It's better to have one great restaurant but 50 average ones. 423 00:27:37,560 --> 00:27:41,328 - Yes, but I still think you hired real...-Ray, we are not interested. 424 00:27:41,329 --> 00:27:44,195 - Look, I think you are missed something... 425 00:27:44,196 --> 00:27:46,263 I'm telling you, you have something here... 426 00:27:48,384 --> 00:27:50,019 What is this? 427 00:27:50,670 --> 00:27:52,415 Idea. 428 00:27:52,416 --> 00:27:53,761 And this? 429 00:27:53,762 --> 00:27:57,279 A way to make the place stand out while driving by. 430 00:27:57,930 --> 00:27:59,924 I call them the golden arches. 431 00:28:01,116 --> 00:28:03,087 Golden arches... 432 00:28:04,386 --> 00:28:07,352 - Who thought of that? - Dick's magic. 433 00:28:09,025 --> 00:28:11,049 Have you ever built one like this? 434 00:28:11,050 --> 00:28:13,895 Just one... In Phoenix. 435 00:29:50,642 --> 00:29:52,100 Ethel? 436 00:29:52,552 --> 00:29:53,252 Here. 437 00:29:53,678 --> 00:29:58,178 more. I saw the restaurant. I never did never seen such a restaurant in my life. 438 00:29:58,179 --> 00:30:01,593 They have a fully automated...system. 439 00:30:01,594 --> 00:30:03,966 It's called the speed system. 440 00:30:04,189 --> 00:30:06,647 It's a good name for him because it's really fast. 441 00:30:07,723 --> 00:30:12,661 I'm telling you, it's like it came out from the mind of Henry Ford or something like that. 442 00:30:13,369 --> 00:30:15,528 -Revolutionary? -Revolutionary. 443 00:30:15,529 --> 00:30:17,488 That's revolutionary. 444 00:30:18,105 --> 00:30:20,256 -And he wants to invest in it? - I don't know. 445 00:30:20,257 --> 00:30:23,247 I don't know. I'm not sure yet. I just know that I want to be a part of it. 446 00:30:24,606 --> 00:30:27,151 - more. - Well, let's go then. 447 00:30:27,961 --> 00:30:29,021 What does he mean�? 448 00:30:29,755 --> 00:30:33,970 Wax cups, multimixers. A new idea to try. 449 00:30:33,971 --> 00:30:36,703 They gave us those things a roof over your head. 450 00:30:36,704 --> 00:30:37,884 At least over mine. 451 00:30:37,885 --> 00:30:40,351 What do you mean�, over yours? Above our heads... 452 00:30:41,122 --> 00:30:44,198 That's a good roof, Ray. It's a good house. 453 00:30:45,004 --> 00:30:46,789 It's a good life if you're not too much busy living it. 454 00:30:47,787 --> 00:30:50,428 They could go out more from twice a year. 455 00:30:50,429 --> 00:30:52,851 Christ, let's just walk together with the neighborhood. 456 00:30:52,852 --> 00:30:56,467 Isn't it time for him to have some fun? instead of always chasing its tail? 457 00:30:57,616 --> 00:30:59,507 When will "enough" be enough for you? 458 00:31:02,016 --> 00:31:04,083 Sincerely? 459 00:31:04,084 --> 00:31:05,126 Probably never. 460 00:31:09,148 --> 00:31:11,602 Why would I settle down? when other people don't? 461 00:31:11,603 --> 00:31:12,572 I don't know, Ray. 462 00:31:12,573 --> 00:31:15,487 Maybe if he had a wife with a bit of vision. 463 00:31:15,488 --> 00:31:17,615 To show me a little bit of support. 464 00:31:19,102 --> 00:31:20,090 Sorry, wrong word. 465 00:31:20,091 --> 00:31:22,290 I didn't do anything else but she supported you. 466 00:31:22,291 --> 00:31:23,024 Look, I'm sorry... 467 00:31:23,025 --> 00:31:28,789 -Ups, downs, nonsense, yours �eme... - You are right. 468 00:32:58,047 --> 00:33:02,017 Are you familiar with the concept of chicken? and Mr. Johnson's egg... 469 00:33:02,018 --> 00:33:03,018 because I think that here can apply. 470 00:33:54,613 --> 00:33:56,367 Hey, Dick... 471 00:33:59,531 --> 00:34:01,553 What is wrong with this character? 472 00:34:01,963 --> 00:34:03,834 - Do it for your country. - What? 473 00:34:07,552 --> 00:34:10,216 If you don't want to do it Franchise for its own sake, okay... 474 00:34:10,982 --> 00:34:11,903 Do it for your country. 475 00:34:13,857 --> 00:34:15,094 For America. 476 00:34:20,660 --> 00:34:24,045 You know, I've driven through a lot of cities. Lots of small towns. 477 00:34:24,917 --> 00:34:26,328 And they all have two things in common... 478 00:34:27,355 --> 00:34:29,088 Court and church. 479 00:34:29,289 --> 00:34:32,284 At the top of the church is a cross... 480 00:34:32,585 --> 00:34:35,087 and there is a flag on top of the court. 481 00:34:35,429 --> 00:34:39,412 Flags, crosses, crosses, flags. 482 00:34:40,067 --> 00:34:44,740 I couldn't stop driving around to think about this wonderful restaurant. 483 00:34:44,741 --> 00:34:47,550 I might sound impious... 484 00:34:47,551 --> 00:34:48,955 Forgive me. 485 00:34:50,061 --> 00:34:52,476 These bows have a lot in common with those buildings. 486 00:34:52,992 --> 00:34:56,604 A building with a cross on top, what is that? It's a gathering place... 487 00:34:56,605 --> 00:35:03,293 where decent people come and share values protected by that American flag. 488 00:35:03,994 --> 00:35:08,052 One could say that she is beautiful a building decorated with those arches... 489 00:35:09,462 --> 00:35:12,180 more or less means the same. 490 00:35:12,181 --> 00:35:15,478 It doesn't just say, "Delicious." hamburgers inside...'' 491 00:35:16,703 --> 00:35:22,093 It means family. Community. The place where Americans come to share bread together. 492 00:35:22,094 --> 00:35:23,576 I tell you... 493 00:35:25,576 --> 00:35:30,793 McDonald's can be... the new american church. 494 00:35:32,005 --> 00:35:36,576 Which feeds the body and soul and does not work only on sundays, guys. 495 00:35:37,976 --> 00:35:40,009 It works 7 days a week. 496 00:35:47,742 --> 00:35:50,886 Crosses... Flags... 497 00:35:51,853 --> 00:35:53,044 Onions. 498 00:36:01,042 --> 00:36:02,725 Leave us alone, Ray. 499 00:36:02,726 --> 00:36:04,653 Certainly. 500 00:36:08,721 --> 00:36:09,887 I don't know. 501 00:36:10,710 --> 00:36:14,109 This is your dream. And more than that. 502 00:36:14,110 --> 00:36:15,843 Onions. Your bows... 503 00:36:16,485 --> 00:36:17,584 From coast to coast. 504 00:36:19,004 --> 00:36:21,011 I can't take you again get involved in all that. 505 00:36:21,507 --> 00:36:23,158 I know how much he wants it... 506 00:36:23,159 --> 00:36:25,360 - and you should make it happen. - Your diabetes... 507 00:36:25,361 --> 00:36:27,655 - Last time... - We will do things differently. 508 00:36:27,656 --> 00:36:28,635 We learn from our mistakes. 509 00:36:28,636 --> 00:36:30,653 - How? -Tighten the string around everything. 510 00:36:30,654 --> 00:36:32,019 Full control. 511 00:36:32,020 --> 00:36:34,043 Any change it goes over us. 512 00:36:34,044 --> 00:36:35,656 Who says it will serve? 513 00:36:36,247 --> 00:36:37,608 We'll make him. 514 00:36:37,609 --> 00:36:41,333 We will make a contract. Clear like a day. Black on white. 515 00:37:03,156 --> 00:37:03,959 Good. 516 00:37:07,875 --> 00:37:08,472 Good. 517 00:37:12,950 --> 00:37:14,496 Good. 518 00:37:15,257 --> 00:37:15,788 Good. 519 00:37:20,274 --> 00:37:21,521 Good. 520 00:37:39,632 --> 00:37:40,817 Let's get down to business, guys. 521 00:37:40,818 --> 00:37:42,165 What is the first step? 522 00:37:42,166 --> 00:37:43,262 Leave it to me. 523 00:37:43,647 --> 00:37:48,814 We are a dynamic company on the rise and we are ready to expand... 524 00:37:48,815 --> 00:37:52,374 So we want you to give us a strong support here in the midwest... 525 00:37:52,375 --> 00:37:57,801 to set up a location with a service that It will also attract other franchises, if you want. 526 00:37:57,802 --> 00:37:59,243 What is this? 527 00:38:01,039 --> 00:38:02,528 - What is... - That. 528 00:38:06,578 --> 00:38:08,748 Let me see... and that... 529 00:38:08,749 --> 00:38:12,144 It's just my little way to give us separate from the others. 530 00:38:12,973 --> 00:38:16,245 Do you like them? I'm calling them golden arches. 531 00:38:17,089 --> 00:38:18,837 I know you. Have we met before? 532 00:38:19,899 --> 00:38:21,957 I wouldn't say...no. I think I would remember. 533 00:38:22,297 --> 00:38:24,887 Look inside your... if you don't mind. 534 00:38:24,888 --> 00:38:27,014 Take a look... read it. 535 00:38:27,601 --> 00:38:28,633 "Fold-a-nook". 536 00:38:29,597 --> 00:38:31,855 Like a Murphy bed for your kitchen. 537 00:38:32,165 --> 00:38:32,714 AND? 538 00:38:36,841 --> 00:38:40,040 See blueprints, here they are. 539 00:38:40,701 --> 00:38:41,991 They are made locally. 540 00:38:41,992 --> 00:38:43,512 Yes, I never forget faces. 541 00:38:49,623 --> 00:38:52,040 Unique, original, totally innovative... 542 00:38:52,041 --> 00:38:55,713 There is nothing like this. Nothing. In the entire food service sector. 543 00:38:56,285 --> 00:38:59,040 Nice brochure, professionally made. 544 00:39:01,908 --> 00:39:02,940 Do we know each other from before? 545 00:39:04,537 --> 00:39:06,120 Character with paper cups. 546 00:39:06,525 --> 00:39:08,450 Yes. It was a long time ago. 547 00:39:09,756 --> 00:39:11,171 It was a long time ago... 548 00:39:12,997 --> 00:39:14,012 what do you think? 549 00:39:14,653 --> 00:39:15,617 I don't know. 550 00:39:18,549 --> 00:39:23,261 There is... Watch... 551 00:39:25,553 --> 00:39:27,921 I will be open with you... 552 00:39:30,879 --> 00:39:32,208 I need this. 553 00:39:32,998 --> 00:39:36,339 Do you think... Is there a way to help me? 554 00:39:36,340 --> 00:39:38,702 Let me tell you something. I will recommend you to one of my colleagues. 555 00:39:39,348 --> 00:39:42,150 Someone who will answer better your needs. 556 00:39:43,095 --> 00:39:45,472 Thanks. 557 00:39:49,532 --> 00:39:51,974 Ray Kroc... Address? 558 00:39:52,115 --> 00:39:55,346 143, Juniper Road. 559 00:39:56,229 --> 00:39:58,457 Arlington Heights, Illinois. 560 00:40:00,298 --> 00:40:01,335 Phone? 561 00:40:02,782 --> 00:40:07,034 I use the office number. I can be contacted there. 562 00:40:08,182 --> 00:40:09,120 All right. 563 00:40:09,888 --> 00:40:13,054 Of course, we will need an appraisal of your house before we approve the amount. 564 00:40:38,199 --> 00:40:39,299 Be right. 565 00:40:41,238 --> 00:40:42,474 Be right just this once. 566 00:40:58,051 --> 00:40:59,289 Once. 567 00:41:01,468 --> 00:41:04,039 - June, have you agreed with the engineer? - Done. 568 00:41:04,040 --> 00:41:06,507 What about the firemen? Got it Are you approved for driveway design? 569 00:41:06,508 --> 00:41:08,352 I left them a message yesterday. 570 00:41:08,353 --> 00:41:11,121 - Digging permits? - I'm meeting with them today. 571 00:41:11,534 --> 00:41:12,432 All right. 572 00:41:12,635 --> 00:41:15,465 What's up with San Bernardino? 573 00:41:15,714 --> 00:41:19,330 I was just talking to Dick, he says they are working on it. 574 00:41:20,611 --> 00:41:21,643 They are working on it... 575 00:41:22,007 --> 00:41:23,362 That's what he said. 576 00:41:25,036 --> 00:41:26,445 Ray Kroc on the line. 577 00:41:30,356 --> 00:41:33,209 - Hi, Ray. - Guys, you're killing me. 578 00:41:33,600 --> 00:41:35,930 - what happened? - I start the work in two weeks. 579 00:41:35,931 --> 00:41:39,985 These things take time, and you suggest significant changes. 580 00:41:39,986 --> 00:41:42,600 I'm adding a basement and pe�, that's all. 581 00:41:42,601 --> 00:41:47,242 Our architect should review everything, and make sure that everything is according to the rules. 582 00:41:47,243 --> 00:41:49,928 Okay, did he see it? Did he look? 583 00:41:50,322 --> 00:41:51,601 Honestly, I'm not sure. 584 00:41:51,602 --> 00:41:54,678 The bulldozers are coming to me the twenty-third. 585 00:41:54,679 --> 00:41:56,221 I didn't arrange it. 586 00:41:56,222 --> 00:41:58,627 Ray, wait a minute. 587 00:41:58,628 --> 00:42:01,989 Wait a minute... Do you know how long it will take me? Want to speed this up? 588 00:42:02,697 --> 00:42:04,057 I hope it won't come to that. 589 00:42:04,058 --> 00:42:07,805 Every restaurant in the midwest it has a basement and a furnace. 590 00:42:07,806 --> 00:42:08,805 Standard thing. 591 00:42:08,806 --> 00:42:11,203 I understand, but it's our name on that object. 592 00:42:11,582 --> 00:42:17,370 so that someone gets hurt or worse, because of something we missed. 593 00:42:17,371 --> 00:42:20,379 Let's slow everything down it turns out right. 594 00:42:20,380 --> 00:42:22,025 So much for the speed system, huh? 595 00:42:27,694 --> 00:42:29,849 - Did he hang up on you? -That. 596 00:42:30,596 --> 00:42:32,868 If the connection is not broken. 597 00:42:33,312 --> 00:42:33,879 Ok... 598 00:42:36,384 --> 00:42:37,513 He will be fine. 599 00:42:40,092 --> 00:42:43,335 Where is the front...show me. 600 00:42:44,926 --> 00:42:45,417 All right. 601 00:42:45,418 --> 00:42:49,526 Make sure the windows are big enough that the customer can see through the restaurant all the way to the kitchen. 602 00:42:49,786 --> 00:42:51,339 It doesn't look good. Let me see... 603 00:42:51,340 --> 00:42:51,975 - Ray? - What is it? 604 00:42:51,976 --> 00:42:53,722 We received a letter from San Bernardino. 605 00:42:54,380 --> 00:42:55,352 Read it to me. 606 00:42:56,090 --> 00:43:01,040 Dear Ray, Thank you for your letter in which you wrote that you want an agreement with Coca-Cola 607 00:43:01,041 --> 00:43:04,533 to sponsor menu boards on to the new Des Plaines location. 608 00:43:05,004 --> 00:43:06,942 An intriguing thought. 609 00:43:07,765 --> 00:43:09,133 As you stated... 610 00:43:09,134 --> 00:43:14,033 such an arrangement would provide a secure source earnings without additional costs. 611 00:43:14,816 --> 00:43:16,269 - Still... - Still? 612 00:43:16,811 --> 00:43:17,371 But what? 613 00:43:18,511 --> 00:43:23,796 However, this goes beyond our beliefs. McDonald's was founded with the idea... 614 00:43:25,126 --> 00:43:27,801 family business, not strictly commercial. - Son of a whore. 615 00:43:27,802 --> 00:43:30,552 - They don't know what they are talking about. -And so on... 616 00:43:32,999 --> 00:43:34,400 Here you go, gentlemen. 617 00:43:34,608 --> 00:43:35,579 Back to work. 618 00:43:35,580 --> 00:43:36,418 Let me explain. 619 00:43:36,419 --> 00:43:39,645 Let it be small, at the bottom. Very discreet. 620 00:43:39,646 --> 00:43:43,906 We are not comfortable with the idea that let's turn our menu into an advertisement. 621 00:43:43,907 --> 00:43:46,538 Look, it's not an ad, rather than sponsorship. 622 00:43:46,539 --> 00:43:47,746 It's tasteless. 623 00:43:47,747 --> 00:43:48,751 That's easy hunting! 624 00:43:48,752 --> 00:43:52,361 There are a lot of things we can do to make a quick buck. That doesn't mean they should. 625 00:43:52,362 --> 00:43:54,277 - Plenty of restaurants do this. - Well, we don't. 626 00:43:54,278 --> 00:43:54,869 Why? 627 00:43:54,870 --> 00:43:58,821 Because I have no interest in giving in with that kind of commercialism. 628 00:43:58,822 --> 00:44:00,020 It's not McDonald's. 629 00:44:00,021 --> 00:44:02,338 I did not know that I had joined with a hippie. 630 00:44:02,339 --> 00:44:04,910 I will tell you that I am a Republican with membership card! 631 00:44:04,911 --> 00:44:06,309 You tricked me. 632 00:44:07,513 --> 00:44:08,953 He put it down again. 633 00:44:09,357 --> 00:44:12,337 He's just a little excited, that's all. 634 00:44:15,939 --> 00:44:19,061 A hot head like him, he does not know what he is capable of. 635 00:44:19,062 --> 00:44:22,280 That's an empty story, Dick. His lava� is worse than its bite. 636 00:44:22,759 --> 00:44:25,722 - That's what Neville Chamberlain said. - He will relax... 637 00:44:25,941 --> 00:44:26,969 Give him time. 638 00:44:34,394 --> 00:44:36,912 What is he doing, come on! There is a time for rest, and time to work. 639 00:44:37,083 --> 00:44:37,720 Let's go. 640 00:44:39,947 --> 00:44:41,247 Fix that hat. 641 00:44:44,990 --> 00:44:47,859 400 degrees? That's how it is, man, that's how it's done. 642 00:44:47,936 --> 00:44:48,964 Fine. 643 00:44:49,656 --> 00:44:52,713 There is a cucumber there. Two go to all the Germans. 644 00:44:52,714 --> 00:44:53,899 Two for everything. 645 00:44:54,268 --> 00:44:56,080 Don't...no. Look. 646 00:44:56,081 --> 00:44:58,509 Flip them over like this. Turn them over and press once. 647 00:44:58,510 --> 00:44:59,509 That one is too pink. 648 00:44:59,435 --> 00:45:00,535 There it is, okay? 649 00:45:01,256 --> 00:45:07,986 wait...you... these... 650 00:45:09,622 --> 00:45:10,994 Pretty good. 651 00:45:11,058 --> 00:45:12,807 - What's his name�? - Fred turner, sir. 652 00:45:14,415 --> 00:45:15,374 Good work. 653 00:45:15,375 --> 00:45:16,275 Fred Turner. 654 00:45:16,903 --> 00:45:17,764 Fred Turner. 655 00:46:03,647 --> 00:46:04,751 Sorry. 656 00:46:05,886 --> 00:46:08,248 I know I neglected you. 657 00:46:16,544 --> 00:46:20,941 What does he say about going out tomorrow? to the club for dinner? 658 00:46:27,670 --> 00:46:28,821 Really? 659 00:46:29,292 --> 00:46:30,214 Really. 660 00:46:34,238 --> 00:46:36,098 Look what the cat pulled out. 661 00:46:36,099 --> 00:46:38,398 Hello everyone. Hello. 662 00:46:38,399 --> 00:46:39,399 -How are you? -Good night, stranger. 663 00:46:42,946 --> 00:46:45,644 This is on the left side of the river at the 14th hole. 664 00:46:45,645 --> 00:46:47,553 I also use 3 wood. 665 00:46:47,554 --> 00:46:50,581 - straight blow. - I think Acapulco is divine. 666 00:46:50,803 --> 00:46:51,957 What do you like, Ethel? 667 00:46:51,958 --> 00:46:54,433 Spain. 668 00:46:54,434 --> 00:46:55,608 Spain? 669 00:46:55,609 --> 00:46:57,555 Wonderful. And what is she like? 670 00:46:57,918 --> 00:47:01,668 - No, I'm just thinking about it. - Oh, you weren't. 671 00:47:01,669 --> 00:47:03,860 We also dream of traveling. 672 00:47:03,861 --> 00:47:04,848 Isn't it? 673 00:47:06,397 --> 00:47:07,775 - Great. -That. 674 00:47:10,817 --> 00:47:12,902 -�What about your game, Ray? -Lately? 675 00:47:13,955 --> 00:47:14,803 It doesn't exist. 676 00:47:14,804 --> 00:47:17,100 - I know, I'm holding on too. -Really? 677 00:47:17,810 --> 00:47:21,805 That. I guessed it recently a hole from the first in some way. 678 00:47:23,529 --> 00:47:27,099 I really, really came across one interesting business opportunity. 679 00:47:27,492 --> 00:47:28,514 Really interesting. 680 00:47:28,515 --> 00:47:30,316 You'll want a piece of it, too. 681 00:47:30,317 --> 00:47:32,635 - Let's go again. - What is it this time, Ray? 682 00:47:32,636 --> 00:47:33,637 Restaurant. 683 00:47:34,940 --> 00:47:36,839 -A new type of restaurant. -New in what way? 684 00:47:37,202 --> 00:47:39,683 A restaurant full of frappes and "fold-a-nooks"? 685 00:47:43,793 --> 00:47:44,647 -''Fold-a-nook...'' 686 00:47:47,920 --> 00:47:49,694 I'm kidding you, Ray. 687 00:47:49,695 --> 00:47:51,085 Wait a minute, Jack. 688 00:47:51,086 --> 00:47:52,249 You should listen to him. 689 00:47:53,797 --> 00:47:55,248 This time is different. 690 00:47:59,994 --> 00:48:02,424 So... tell us something more. 691 00:48:03,586 --> 00:48:04,514 I will. 692 00:48:05,301 --> 00:48:06,851 This is a beauty. 693 00:48:08,320 --> 00:48:10,910 Automatic kitchen, what kind I didn't see... 694 00:48:10,911 --> 00:48:11,850 Revolutionary. 695 00:48:12,394 --> 00:48:13,215 It's called the speed system. 696 00:48:13,216 --> 00:48:15,477 What I love about this, is that it is French. 697 00:48:15,502 --> 00:48:17,834 The first one is already open and working. Stop by to see. 698 00:48:17,882 --> 00:48:19,695 They could make a few bucks. 699 00:48:24,495 --> 00:48:25,483 You don't have to worry about anything... 700 00:48:25,484 --> 00:48:26,887 we are in charge of everything... 701 00:48:26,888 --> 00:48:29,623 and all franchises look the same. 702 00:48:29,764 --> 00:48:34,149 I didn't even think it could work... 703 00:48:34,239 --> 00:48:38,448 Too easy. You pay the franchise fee, we take care of the rest. 704 00:48:42,849 --> 00:48:44,229 Close enough! Raise the flag. 705 00:48:44,230 --> 00:48:45,650 Let's do it. 706 00:48:49,179 --> 00:48:52,001 Are you? Okay. He would be happy here. 707 00:48:56,207 --> 00:48:57,721 - I appreciate it. -Thanks. 708 00:49:05,441 --> 00:49:07,551 3 new franchises last month. 709 00:49:08,121 --> 00:49:09,073 That's great. 710 00:49:10,396 --> 00:49:10,946 What? 711 00:49:11,613 --> 00:49:12,594 I don't know... 712 00:49:13,773 --> 00:49:14,446 What? 713 00:49:14,447 --> 00:49:18,814 Don't you think, from our experience, that this is going a little too fast? 714 00:49:19,944 --> 00:49:23,613 If they sprout all at once, how will he maintain the standard? 715 00:50:18,235 --> 00:50:19,695 Son of a bitch. 716 00:50:22,690 --> 00:50:24,036 Come on, Jack. 717 00:50:27,216 --> 00:50:28,035 Hey! 718 00:50:28,656 --> 00:50:29,528 - What was it? - Look at this. 719 00:50:29,529 --> 00:50:30,756 What is this? 720 00:50:31,322 --> 00:50:33,426 - What is that? - It looks like a hamburger. 721 00:50:33,427 --> 00:50:34,527 Not McDonald's. 722 00:50:34,528 --> 00:50:35,592 Look at that ketchup. 723 00:50:35,593 --> 00:50:37,364 And there are 3 cucumbers instead of 2... 724 00:50:37,365 --> 00:50:39,500 and look at this...salad. 725 00:50:39,501 --> 00:50:41,737 -Really, Jack, salad... - Can we talk about this another time? 726 00:50:41,934 --> 00:50:44,885 And look at this meat. Tragically toasted. 727 00:50:44,886 --> 00:50:46,970 -Tragic. - I don't know, Ray, it looks good to me. 728 00:50:46,971 --> 00:50:48,391 What the hell, you know about quality? 729 00:50:48,392 --> 00:50:50,871 -I was with you today in the rectory. -That? And then what? 730 00:50:50,872 --> 00:50:54,522 - It has corn, roasted chicken... - People love fried chicken! 731 00:50:54,523 --> 00:50:57,511 Really? Let's let them go then they go where they offer fried chicken. 732 00:50:57,512 --> 00:51:00,967 And your kitchen is dirty. what about you? 733 00:51:00,968 --> 00:51:04,954 - I don't know about you, Ray, but I'm retired. - You said this was a good place to "park" the car. 734 00:51:04,955 --> 00:51:05,855 It's an investment. 735 00:51:05,856 --> 00:51:08,218 If I wanted a job, I applied I would like to be a chef. 736 00:51:08,219 --> 00:51:10,430 He wouldn't get a job as a chef in one of my restaurants. 737 00:51:11,103 --> 00:51:11,883 Hey! 738 00:51:12,373 --> 00:51:13,407 What is his problem? 739 00:51:13,408 --> 00:51:15,627 It's real dave�. 740 00:51:15,884 --> 00:51:17,524 You too, Ray! 741 00:51:17,834 --> 00:51:18,422 Ethel? 742 00:51:18,716 --> 00:51:19,600 Here. 743 00:51:19,601 --> 00:51:21,251 -Hello! -Ray... 744 00:51:21,252 --> 00:51:23,427 Hurry up and change. Dinner is scheduled at 7:00. 745 00:51:23,581 --> 00:51:26,399 We're not going to the club tonight. 746 00:51:27,625 --> 00:51:29,253 Wait, you canceled our dinner? 747 00:51:30,808 --> 00:51:32,268 I canceled my membership. 748 00:51:32,542 --> 00:51:33,278 What? 749 00:51:33,279 --> 00:51:36,469 - With all these people? - They are not our type. 750 00:51:37,183 --> 00:51:38,784 What is he talking about? 751 00:51:38,785 --> 00:51:42,610 I lost interest in socializing with those rich people. 752 00:51:42,739 --> 00:51:44,335 To the rich. 753 00:51:44,336 --> 00:51:49,892 You know, their golf, and Rob Roy. They are so peaceful and full of pleasure. 754 00:51:50,579 --> 00:51:53,472 Ray...tell me he's complaining. 755 00:51:53,473 --> 00:51:54,982 These are our friends. 756 00:51:54,983 --> 00:51:56,382 No, I know, I know. 757 00:51:56,383 --> 00:52:00,648 You know what? You and me? We can made a lot of new friends. 758 00:52:01,099 --> 00:52:02,649 It's okay. To create new friendships. 759 00:52:02,650 --> 00:52:07,302 Friends who see us they correspond. Do you know? 760 00:52:08,458 --> 00:52:09,546 Don't you think so? 761 00:52:10,667 --> 00:52:12,447 You know what? Give me a moment. 762 00:52:12,448 --> 00:52:13,933 The garage drives me crazy. 763 00:52:14,045 --> 00:52:16,273 Can I just go yes I clean it and then... 764 00:52:16,274 --> 00:52:17,274 put on a nice dress, export and somewhere to eat. 765 00:52:54,356 --> 00:52:57,769 Just take a look at this one beautiful, gilded. 766 00:52:57,905 --> 00:53:01,352 He tells me like this something not worth $8.95? 767 00:53:01,369 --> 00:53:02,657 But I'm not interested. 768 00:53:03,271 --> 00:53:07,089 You are not interested in the Bible, but sure is the pride of your family's home library? 769 00:53:08,091 --> 00:53:11,972 If you didn't know, June, it's envy one of the 7 deadly sins. 770 00:53:12,521 --> 00:53:17,530 And your friends will be to blame for that they see this beauty on the shelf. 771 00:53:17,531 --> 00:53:19,326 Sir, this is private a place to work. 772 00:53:19,994 --> 00:53:21,676 I'm afraid I'll have to ask you to leave. 773 00:53:23,713 --> 00:53:24,909 Thank you for your time. 774 00:53:27,079 --> 00:53:30,020 Prince Castle sales... Just a little. 775 00:53:30,021 --> 00:53:31,405 Ray, it's Mac. 776 00:53:31,845 --> 00:53:32,901 Will he call? 777 00:53:33,567 --> 00:53:36,196 That. Say yes to call him. 778 00:53:37,436 --> 00:53:39,025 Hey. Wait a minute. 779 00:53:40,394 --> 00:53:43,490 - What's his name�? - Leonard. Leonard Rosenblat. 780 00:53:44,766 --> 00:53:45,727 Rosenblat? 781 00:53:45,728 --> 00:53:46,710 Really? 782 00:53:47,975 --> 00:53:50,034 Why is the Jew selling? Catholic Bibles? 783 00:53:50,496 --> 00:53:51,911 To earn a living. 784 00:53:59,643 --> 00:54:00,801 I believe in you. 785 00:54:28,780 --> 00:54:31,643 Did you throw in a cucumber? Ready to turn, smooth. 786 00:54:34,986 --> 00:54:37,936 Do not salt for 30 seconds. Ok...looks good, guys! 787 00:54:37,937 --> 00:54:39,822 Looks good. A wide smile 788 00:54:39,823 --> 00:54:41,794 You have time to rest, you have time to clean up. 789 00:54:46,827 --> 00:54:50,569 It's usually for 10 and under, but for I will make an exception for you. 790 00:54:51,450 --> 00:54:54,662 I like it! 791 00:54:54,663 --> 00:54:55,711 Nice. 792 00:54:59,291 --> 00:55:01,490 My new workers are great. 793 00:55:01,491 --> 00:55:03,211 He works in the kitchen... 794 00:55:03,246 --> 00:55:06,143 and she divides it in front licked the children. 795 00:55:06,528 --> 00:55:08,803 Man and woman, one next to the other. 796 00:55:10,584 --> 00:55:11,875 Like a real team. 797 00:55:15,033 --> 00:55:16,869 She would have to see that. 798 00:55:17,977 --> 00:55:19,658 That's wonderful. Don't you think� right, Ethel? 799 00:55:20,236 --> 00:55:22,417 - I guess it is. -That. 800 00:55:23,881 --> 00:55:25,013 As colleagues. 801 00:55:32,514 --> 00:55:34,921 I planned dinner for us on Friday. 802 00:55:37,564 --> 00:55:39,437 I guess you didn't do it again joined Rolling Green. 803 00:55:40,101 --> 00:55:41,955 No, no. 804 00:55:41,956 --> 00:55:43,169 This is a better place. 805 00:55:55,947 --> 00:55:57,769 B-5. 806 00:55:58,479 --> 00:55:59,789 Too salty. 807 00:56:01,266 --> 00:56:02,340 He likes salt. 808 00:56:06,782 --> 00:56:08,108 And what are you doing, Art? 809 00:56:08,920 --> 00:56:11,780 I've been in plumbing for a while now since I left the service. 810 00:56:12,467 --> 00:56:14,798 Now I sell vacuum cleaners and give away Piano lessons on the side. 811 00:56:15,016 --> 00:56:18,253 Busy guy. Good for you. 812 00:56:18,653 --> 00:56:22,095 Vacuum cleaners, plumbing, piano lessons... You are a Jack Of All Trades. 813 00:56:22,620 --> 00:56:24,717 Yes, whatever he puts food on the table, right? 814 00:56:25,237 --> 00:56:26,317 You must be proud. 815 00:56:27,184 --> 00:56:31,045 He thinks that he should put a little more food on the table? 816 00:56:33,534 --> 00:56:34,456 She is excited. 817 00:56:36,089 --> 00:56:37,330 What does he have in mind? 818 00:56:50,125 --> 00:56:51,630 The hamburger goes. 819 00:56:56,713 --> 00:56:58,414 Say it in 3 words... 820 00:57:00,739 --> 00:57:02,981 I want you to take those 3 words with you home with you. 821 00:57:03,376 --> 00:57:06,730 McDonald's...is...a family. 822 00:57:10,613 --> 00:57:11,334 Isn't that great? 823 00:57:12,816 --> 00:57:16,431 You know what I see when I look at that? The family. 824 00:57:16,800 --> 00:57:18,279 We are one big family. 825 00:57:19,697 --> 00:57:20,370 Isn't it? 826 00:57:21,301 --> 00:57:22,680 We have mouths to feed. 827 00:57:23,381 --> 00:57:24,683 It's a family. 828 00:57:27,652 --> 00:57:30,018 I need a couple of good men... 829 00:57:30,500 --> 00:57:33,122 and a woman. Who are not afraid hard work. 830 00:57:33,123 --> 00:57:34,450 They are not afraid to roll up their sleeves. 831 00:57:34,451 --> 00:57:38,718 I'm looking for guys, men, guys who are willing to roll up their sleeves. 832 00:57:38,753 --> 00:57:41,272 They live on the road, they have fire in the stomach. 833 00:57:42,245 --> 00:57:46,743 I stand before you today, to you I offer something precious like gold. 834 00:57:46,744 --> 00:57:47,650 And you know what it is? 835 00:57:47,651 --> 00:57:48,699 Anyone? 836 00:57:48,700 --> 00:57:49,456 Anyone? 837 00:57:49,457 --> 00:57:51,282 Opportunity. It's an opportunity. 838 00:57:51,283 --> 00:57:52,273 Opportunity. 839 00:57:52,274 --> 00:57:56,026 An opportunity to progress, to move forward, you are progressing... 840 00:57:56,694 --> 00:57:57,535 To succeed. 841 00:57:57,536 --> 00:58:00,395 To win. To step forward. The sky is the limit. 842 00:58:00,396 --> 00:58:01,570 The sky is the limit. 843 00:58:01,571 --> 00:58:04,404 Grab her. Give yourself a chance to the realization of the American dream. 844 00:58:04,405 --> 00:58:05,884 Embrace the American Dream. 845 00:58:05,885 --> 00:58:06,733 Opportunity. 846 00:58:06,734 --> 00:58:07,251 Because I'll tell you something... 847 00:58:07,252 --> 00:58:10,310 At McDonald's? As our great nation... 848 00:58:10,411 --> 00:58:11,424 A little of that effort. 849 00:58:11,425 --> 00:58:12,838 I guarantee you, if you have balls... 850 00:58:12,839 --> 00:58:13,839 understanding, desire... 851 00:58:13,840 --> 00:58:16,019 I guarantee you can succeed. 852 00:58:16,020 --> 00:58:19,020 The gold is there for the taking. At the end of those... Golden arches... 853 00:58:19,021 --> 00:58:21,110 Golden arches. Golden arches. 854 00:58:21,550 --> 00:58:24,978 Who's with me? Who wants on the scale of success? 855 00:58:24,979 --> 00:58:28,023 Be a part of McDonald's "mishpokha". Who's with me? 856 00:58:28,057 --> 00:58:29,574 Come on, let me see your hands. 857 00:58:30,963 --> 00:58:32,091 That's right. 858 00:58:32,497 --> 00:58:33,755 Anyone else? 859 00:58:50,253 --> 00:58:51,371 McDonald's. 860 00:58:54,251 --> 00:58:56,109 It's good, Art. 861 00:58:56,283 --> 00:58:57,396 Good work. 862 00:58:57,397 --> 00:58:58,668 Thank you, sir. 863 00:59:06,482 --> 00:59:08,385 This one has a loop. 864 00:59:08,839 --> 00:59:09,611 What was it? 865 00:59:10,310 --> 00:59:12,193 Guess what the display in the shop is called? 866 00:59:13,039 --> 00:59:14,889 McDonald's 867 00:59:20,457 --> 00:59:21,794 then what are we? 868 00:59:23,173 --> 00:59:25,089 Can his head become bigger? 869 00:59:29,583 --> 00:59:34,585 Dame i gospodo, slije�emo u Minneapolis/St. Paul. 870 00:59:50,948 --> 00:59:53,987 G-dine Kroc! Dobrodo�li u Minneapolis. Nice to see you! 871 00:59:54,311 --> 00:59:58,070 Give the "M"! Give a ''C''! 872 01:00:35,274 --> 01:00:38,222 - Ray, how is it? - This one isn't even in Chicago. 873 01:00:38,533 --> 01:00:39,969 Well, we're not kidding around here. 874 01:00:39,970 --> 01:00:42,462 My compliments to the boss, this is wonderful. 875 01:00:42,463 --> 01:00:43,757 Maybe someone better. 876 01:00:43,758 --> 01:00:45,865 - Let's tell the owner? - Of course, what not. 877 01:00:45,866 --> 01:00:48,657 Rollie... Rolly. 878 01:00:51,567 --> 01:00:53,187 -Jimmy, nice to see you. Rollie, how are you? 879 01:00:53,188 --> 01:00:54,824 Wonderful. 880 01:00:54,856 --> 01:00:57,590 - Rollie Smith, Ray Kroc. - It's my pleasure. 881 01:00:57,591 --> 01:00:59,691 I tell you, you have devils good restaurant here. 882 01:00:59,692 --> 01:01:01,374 Since it's from you, that's a big compliment. 883 01:01:01,375 --> 01:01:03,056 My reputation it brings me profit. 884 01:01:04,079 --> 01:01:07,177 - I'm a big fan. - Well...sit down. 885 01:01:07,270 --> 01:01:08,914 - I wouldn't bother. - Sit down. 886 01:01:09,695 --> 01:01:10,912 It can only be a little. 887 01:01:11,954 --> 01:01:13,923 - This is Fred Turner, my assistant. - Welcome. 888 01:01:14,878 --> 01:01:15,779 Are the steaks cooked well? 889 01:01:15,780 --> 01:01:16,618 Excellent, perfect. 890 01:01:16,619 --> 01:01:20,190 Our intentions are to expand far outside the midwest... 891 01:01:20,191 --> 01:01:22,508 We're not going to settle down here. We won't... 892 01:01:23,634 --> 01:01:26,191 We are expanding far beyond midwest... 893 01:01:26,192 --> 01:01:29,318 You obviously have a warm welcome here in Minneapolis. 894 01:01:29,319 --> 01:01:31,001 It seems. 895 01:01:31,678 --> 01:01:34,354 Yes, this city is impossible fill McDonald's. 896 01:01:34,355 --> 01:01:36,868 - Here you go, sir. -Another Canadian Club for my friend. 897 01:01:36,869 --> 01:01:38,167 - Yes, sir, it's coming right away. -Thanks. 898 01:01:38,168 --> 01:01:41,636 Actually, I think there is enough enthusiasm to support others. 899 01:01:43,144 --> 01:01:44,340 In another location. 900 01:01:44,341 --> 01:01:46,750 When I think about it, I know the perfect person to lead him. 901 01:01:47,180 --> 01:01:47,943 Don't tell me. 902 01:01:47,944 --> 01:01:50,348 Someone who knows what needs to be done great restaurant. 903 01:01:50,349 --> 01:01:53,491 Someone over 20 years old in catering. 904 01:01:53,906 --> 01:01:54,770 Whom? 905 01:01:55,456 --> 01:01:57,452 -Me. -You? 906 01:01:58,353 --> 01:01:59,418 Oh! 907 01:01:59,573 --> 01:02:00,696 That's ok. 908 01:02:02,230 --> 01:02:05,857 I know how, I have helpers, and the perfect location. 909 01:02:06,153 --> 01:02:08,065 Are you familiar with it? Hennipen Avenue? 910 01:02:09,250 --> 01:02:12,808 One of the busiest commercial artery throughout the Twin Cities. 911 01:02:12,943 --> 01:02:17,839 It has extra space that is available recently, on the corner of Hennipen and... 912 01:02:18,040 --> 01:02:19,261 - Mr. Kroc. -That. 913 01:02:26,109 --> 01:02:27,308 Do you want to meet her? 914 01:02:30,360 --> 01:02:32,139 Yes...of course. 915 01:02:34,622 --> 01:02:37,696 And, Ray, how long have you been here with us in the City of Gemini? 916 01:02:37,697 --> 01:02:39,923 -AND? - How long have you been in town? 917 01:02:41,276 --> 01:02:42,164 I'm not sure. 918 01:02:42,165 --> 01:02:44,224 - If you can spare the time, I would like to... - Of course... 919 01:02:44,225 --> 01:02:46,756 personally take to that area on Hennepin Avenue about which... 920 01:02:46,757 --> 01:02:48,925 Rollie said. He knows how to choose them. 921 01:02:48,926 --> 01:02:51,450 I mean this place... There is plenty of space for a restaurant... 922 01:02:51,451 --> 01:02:54,457 parking, probably for you played for children. 923 01:02:55,009 --> 01:02:57,117 Ray Kroc, meet Joan Smith... 924 01:02:57,984 --> 01:02:59,222 my wife. 925 01:03:00,866 --> 01:03:01,998 It's a pleasure to meet you. 926 01:03:02,146 --> 01:03:03,318 Also. 927 01:03:03,319 --> 01:03:05,276 Join us. Have a drink with us. 928 01:03:05,277 --> 01:03:06,364 I would love that. 929 01:03:07,909 --> 01:03:09,651 - How are you guys? -Good. 930 01:03:10,140 --> 01:03:11,256 This is Fred Turner, he is... 931 01:03:11,257 --> 01:03:16,136 We did Madison, Milwaukee, Kinosha... 932 01:03:16,409 --> 01:03:20,431 Grand Rapids... we have 3 in the Chicago region. 933 01:03:20,432 --> 01:03:22,560 Jim is here in Minneapolis. 934 01:03:22,561 --> 01:03:23,283 St. Paul. 935 01:03:23,284 --> 01:03:25,353 One in Dayton, Ohio. 936 01:03:25,354 --> 01:03:26,338 That's right. 937 01:03:26,606 --> 01:03:30,889 You must be dizzy, in a positive sense. 938 01:03:30,890 --> 01:03:31,799 Please call me Ray. 939 01:03:32,380 --> 01:03:33,307 Ray. 940 01:03:34,391 --> 01:03:36,166 Big increase. 941 01:03:36,167 --> 01:03:37,298 That. 942 01:03:37,299 --> 01:03:39,269 - We're doing well, aren't we, Fred? - Yes, sir. 943 01:03:39,270 --> 01:03:40,453 Yes, we are doing well. 944 01:03:41,167 --> 01:03:43,118 When did you start? 945 01:03:44,848 --> 01:03:46,555 Sorry? 946 01:03:46,556 --> 01:03:47,925 What year are you? founded McDonald's? 947 01:03:49,765 --> 01:03:51,049 Age? 948 01:03:51,957 --> 01:03:54,046 I started in 1954. 949 01:03:57,294 --> 01:03:58,325 Extraordinary. 950 01:03:58,326 --> 01:03:59,472 That. 951 01:04:02,304 --> 01:04:03,755 She should come back. 952 01:04:03,756 --> 01:04:04,628 Return? 953 01:04:05,187 --> 01:04:06,106 Yes, to the piano. 954 01:04:06,107 --> 01:04:06,985 Of course. 955 01:04:09,857 --> 01:04:10,853 What is your favorite song? 956 01:04:11,248 --> 01:04:12,596 All the time. 957 01:04:13,179 --> 01:04:14,416 Money from heaven. 958 01:04:14,417 --> 01:04:15,708 Money from heaven. 959 01:04:19,069 --> 01:04:20,655 - Great girl. -That. 960 01:04:35,760 --> 01:04:37,659 I sold pianos some time. 961 01:04:40,608 --> 01:04:43,295 Whenever it rains... 962 01:04:43,296 --> 01:04:47,665 falling... Coins from the sky. 963 01:04:51,166 --> 01:04:55,301 Do you know that every cloud contains... 964 01:04:55,302 --> 01:04:58,353 money from heaven? 965 01:05:01,910 --> 01:05:05,941 He will discover that your wealth is falling... 966 01:05:07,741 --> 01:05:09,631 all over the city. 967 01:05:09,632 --> 01:05:10,367 Sounds good. 968 01:05:12,277 --> 01:05:18,937 Be sure that your umbrella is protected turned upside down. 969 01:05:20,455 --> 01:05:25,058 Exchange them for a pack of... 970 01:05:25,933 --> 01:05:28,993 sun and flowers. 971 01:05:30,545 --> 01:05:34,670 If he wants the things he likes... 972 01:05:34,671 --> 01:05:38,647 it must be washed out. 973 01:05:40,042 --> 01:05:44,395 That's why when he hears thunder... 974 01:05:45,303 --> 01:05:47,916 don't run under the tree. 975 01:05:47,917 --> 01:05:54,829 Coins will fall from the sky for you and me. 976 01:06:24,854 --> 01:06:26,804 - Ray? - Down here. 977 01:06:29,366 --> 01:06:32,030 I think I have the people for you. 978 01:06:32,112 --> 01:06:33,891 I met this young couple... 979 01:06:34,684 --> 01:06:36,510 very dedicated. From Glenview. 980 01:06:36,511 --> 01:06:38,984 Middle school love. Married for 5 years. 981 01:06:38,985 --> 01:06:41,330 And they are looking for work that they can do together. 982 01:06:41,331 --> 01:06:44,727 - And they are very excited. Forget it. Everything has changed. 983 01:06:45,819 --> 01:06:46,448 Want a drink? 984 01:06:46,449 --> 01:06:47,799 How do you think�, changed? 985 01:06:49,063 --> 01:06:51,631 Forget the suburbs of Chicago, think big. 986 01:06:52,347 --> 01:06:54,560 -Wholesale... - I don't chase them anymore. 987 01:06:54,855 --> 01:06:56,294 Now they're chasing me. 988 01:06:57,296 --> 01:07:01,835 How was it on the way? 989 01:07:01,836 --> 01:07:02,868 Triumphant. 990 01:07:03,746 --> 01:07:06,929 They rolled out the red carpet. And kissed the ring. 991 01:07:07,385 --> 01:07:09,433 Now they ask me for McDonald's. 992 01:07:09,434 --> 01:07:11,115 Here, have a drink. 993 01:07:14,041 --> 01:07:16,464 - That's nice. - Yes, of course it is. 994 01:07:18,470 --> 01:07:19,490 I'm sure. 995 01:07:21,913 --> 01:07:27,383 Then, cheers... Pope Raymond I. 996 01:07:30,243 --> 01:07:31,062 You're damn right. 997 01:07:33,868 --> 01:07:35,195 Damn right. 998 01:07:39,599 --> 01:07:41,300 - Ray? -That. 999 01:07:41,799 --> 01:07:43,429 We have a little problem. 1000 01:07:43,790 --> 01:07:46,816 Wait a minute... How is it possible? that we almost ran out of capital? 1001 01:07:46,817 --> 01:07:49,884 Well, your earnings, monthly expenses... 1002 01:07:49,753 --> 01:07:51,348 1.4% debt. 1003 01:07:51,672 --> 01:07:52,700 -1.4? -That. 1004 01:07:53,236 --> 01:07:55,765 1.9 minus Dick's and Mac's 50%. 1005 01:07:58,901 --> 01:08:00,815 Mr. McDonald, Ray Kroc on the line. 1006 01:08:04,244 --> 01:08:05,049 Nice to see you. 1007 01:08:08,925 --> 01:08:10,899 - Hi, Ray. - I want to negotiate again. 1008 01:08:10,900 --> 01:08:12,130 About what? 1009 01:08:12,131 --> 01:08:13,636 My share. To my wretched lot. 1010 01:08:13,637 --> 01:08:17,680 1.4 does not even cover monthly expenses, let alone expansion. 1011 01:08:17,681 --> 01:08:19,636 -Ray, those are the conditions. - It's not good enough. 1012 01:08:19,637 --> 01:08:22,638 - That is almost a third of our part. - Then you should also get more. 1013 01:08:22,639 --> 01:08:23,408 Isn't it? 1014 01:08:23,409 --> 01:08:24,465 We are not greedy. 1015 01:08:24,466 --> 01:08:25,572 Greed has nothing to do with this. 1016 01:08:25,573 --> 01:08:28,957 If I had money to work, I could I would double the earnings. 1017 01:08:28,958 --> 01:08:31,116 - We don't mind the current pace of expansion. - I have nothing. 1018 01:08:31,117 --> 01:08:32,632 No locations in Pennsylvania. 1019 01:08:32,633 --> 01:08:33,857 Nothing in New York. 1020 01:08:33,858 --> 01:08:36,628 - Everything in its own time. - Nothing in Texas. 1021 01:08:35,809 --> 01:08:36,679 I have no doubt that it will come to that. 1022 01:08:36,680 --> 01:08:39,068 You know, I'm here broken because of you... 1023 01:08:39,069 --> 01:08:40,493 And it does a good job. 1024 01:08:40,494 --> 01:08:42,908 Then it should work even better but to just be at zero. 1025 01:08:43,249 --> 01:08:45,341 - I don't know what to say. - He says he will negotiate. 1026 01:08:45,342 --> 01:08:46,536 - I can't. - Can't or won't? 1027 01:08:46,537 --> 01:08:49,566 Raise your share, it wouldn't be respect to franchises. 1028 01:08:49,567 --> 01:08:53,725 Fran�ize are fine, just me I'm drowning here. 1029 01:08:53,726 --> 01:08:57,003 You willingly agreed with the terms of the contract, Ray. 1030 01:08:57,004 --> 01:08:58,652 No one pointed it at you gun to fit. 1031 01:08:59,646 --> 01:09:00,526 -4%. -Not. 1032 01:09:01,192 --> 01:09:03,400 -3.5%. -Ray... 1033 01:09:03,401 --> 01:09:04,253 - What is it? -Not. 1034 01:09:04,254 --> 01:09:05,379 Damn it! 1035 01:09:12,625 --> 01:09:14,263 Dick... 1036 01:09:14,200 --> 01:09:16,202 - Is she drowning? -That. 1037 01:09:16,203 --> 01:09:18,007 Is it somehow not good, you can bet on that... 1038 01:09:18,008 --> 01:09:19,842 but that doesn't mean it will to find us. 1039 01:09:19,843 --> 01:09:22,070 - How far is this going to go, Mac? - With what? 1040 01:09:22,071 --> 01:09:23,838 With all this, that's all good. 1041 01:09:23,839 --> 01:09:26,466 There is a wolf in our house. We let him in. 1042 01:09:26,888 --> 01:09:28,452 I shouldn't have listened to you. 1043 01:09:28,453 --> 01:09:30,670 We have a contract for these things, Dick. 1044 01:09:30,671 --> 01:09:31,919 I should have believed to your feeling. 1045 01:09:33,563 --> 01:09:34,972 So it's my fault? 1046 01:09:36,854 --> 01:09:37,901 As with cinema. 1047 01:09:37,902 --> 01:09:40,413 Well, I'm sorry. I'm just alone He wanted to realize his dream. 1048 01:10:01,188 --> 01:10:03,003 $94.00 1049 01:10:06,321 --> 01:10:08,797 It's unbelievable how much it costs driving this. 1050 01:10:10,475 --> 01:10:12,796 He knows that mine still had an ice cream shop? 1051 01:10:13,459 --> 01:10:15,513 His stomach twisted from the costs of the refrigerator. 1052 01:10:16,075 --> 01:10:17,155 Really? 1053 01:10:32,341 --> 01:10:33,865 A man called today. 1054 01:10:39,652 --> 01:10:41,591 Illinois First Federal. 1055 01:10:46,772 --> 01:10:48,236 Did he say what he wanted? 1056 01:10:48,237 --> 01:10:49,394 You tell me. 1057 01:10:49,395 --> 01:10:50,259 What does he want? 1058 01:10:52,891 --> 01:10:53,612 Ray... 1059 01:10:53,775 --> 01:10:54,537 What is it? 1060 01:10:57,864 --> 01:10:59,972 Did you put it in our house? under mortgage? 1061 01:11:02,616 --> 01:11:04,452 They could lose everything. 1062 01:11:31,529 --> 01:11:35,388 I emphasized that you were calling me to the office to contact me. 1063 01:11:35,474 --> 01:11:38,000 I tried, Mr. Kroc, countless times. 1064 01:11:38,001 --> 01:11:40,214 You have no right to call me home. 1065 01:11:40,579 --> 01:11:44,390 - It's an invasion of my privacy. - With due respect, sir, when... 1066 01:11:44,391 --> 01:11:48,532 you are 3 months late with the war, you don't choose how can we reach you. 1067 01:12:56,252 --> 01:12:58,815 - Ray. - Surprise inspection. 1068 01:13:00,236 --> 01:13:01,251 What is he doing here? 1069 01:13:04,330 --> 01:13:06,095 I came to see how it was going. 1070 01:13:10,503 --> 01:13:12,649 $12,400.00 1071 01:13:12,922 --> 01:13:15,028 - That's pretty good for the first month. - It could be better. 1072 01:13:15,551 --> 01:13:18,372 - I hate mixing work and pleasure... - I don't. 1073 01:13:19,392 --> 01:13:21,623 but, my expenses. 1074 01:13:21,624 --> 01:13:22,025 What about them? 1075 01:13:22,026 --> 01:13:24,255 They are a little bigger than me thought it would be. 1076 01:13:24,256 --> 01:13:25,824 One thing in particular... 1077 01:13:25,825 --> 01:13:29,252 Refrigerator. That account is huge. 1078 01:13:29,253 --> 01:13:32,143 I don't know, that's the problem, all that ice cream... 1079 01:13:33,038 --> 01:13:36,717 I wouldn't want to interfere too much, but I think I found a solution. 1080 01:13:36,730 --> 01:13:38,629 Actually, Joan is. 1081 01:13:41,148 --> 01:13:42,493 Don't tell me. 1082 01:13:43,504 --> 01:13:47,562 What if I told you that there is a way that everyone your businessmen can save... 1083 01:13:47,563 --> 01:13:50,165 literally hundreds of dollars a year on electricity bills... 1084 01:13:50,166 --> 01:13:54,181 and cut the required time in half to make a frappe. 1085 01:13:55,280 --> 01:13:56,282 I'm listening. 1086 01:14:07,001 --> 01:14:08,683 It's powdered frappe. 1087 01:14:10,530 --> 01:14:13,900 It looks like part of the ice cream, but it's not must be stored in the refrigerator. 1088 01:14:14,484 --> 01:14:15,712 Contains milk powder. 1089 01:14:15,713 --> 01:14:19,281 Emulsifiers simulate texture of ice cream. 1090 01:14:19,782 --> 01:14:22,250 - It tastes like the real thing. - Easy to make. 1091 01:14:22,251 --> 01:14:25,064 Shake the packets in a glass of water and changes. 1092 01:14:25,254 --> 01:14:28,251 I know it's a little ungodly considering the your past in this. 1093 01:14:28,252 --> 01:14:31,008 Personally, I think so the idea is fantastic. 1094 01:14:34,490 --> 01:14:37,393 Chocolate or vanilla? 1095 01:14:37,798 --> 01:14:38,927 Vanilla. 1096 01:15:00,723 --> 01:15:02,867 Good things come to that who is waiting. 1097 01:15:27,014 --> 01:15:28,294 What do you think? 1098 01:15:28,582 --> 01:15:31,343 I think I'm going to drink some sweets vanilla frappe. 1099 01:15:34,341 --> 01:15:35,758 Can I? 1100 01:15:44,569 --> 01:15:45,595 Can't resist? 1101 01:15:46,150 --> 01:15:47,611 And, what does he say? 1102 01:15:47,896 --> 01:15:51,528 - We'll try it at our place and if it goes well... - We will insert everywhere. 1103 01:15:52,659 --> 01:15:54,957 I could. Let go me to think. 1104 01:15:58,466 --> 01:15:59,494 You are the boss. 1105 01:16:08,539 --> 01:16:09,559 McDonald's. 1106 01:16:09,560 --> 01:16:12,717 I found a way to save you, to myself and businessmen... 1107 01:16:12,718 --> 01:16:16,574 ...literally hundreds of dollars in accounts for electricity. - And that's it? 1108 01:16:16,575 --> 01:16:18,122 Two words: Powdery frappe. 1109 01:16:18,123 --> 01:16:22,082 I'm telling you, I ran into a great mix. 1110 01:16:22,083 --> 01:16:23,933 As I said, powdered frappe, 1111 01:16:23,934 --> 01:16:28,228 it counts as part of the ice cream and does not require it Storage in the refrigerator. 1112 01:16:28,229 --> 01:16:29,537 -Ray... - I tried it personally, 1113 01:16:29,538 --> 01:16:31,686 it tastes like the real thing. It's delicious! 1114 01:16:31,687 --> 01:16:33,584 It tastes like chocolate. vanilla... 1115 01:16:33,585 --> 01:16:34,908 I prefer vanilla. 1116 01:16:34,909 --> 01:16:38,644 Ray, we have no interest in frappes which does not contain milk. 1117 01:16:38,645 --> 01:16:40,925 Why not add sawdust to hamburgers speaking of that... 1118 01:16:40,926 --> 01:16:42,205 or frozen fries. 1119 01:16:42,206 --> 01:16:44,584 - He doesn't want to cut costs. - Not in that way. 1120 01:16:44,585 --> 01:16:46,566 We are talking about the same great taste... 1121 01:16:46,567 --> 01:16:47,567 I promise you, the same great taste. 1122 01:16:47,568 --> 01:16:51,070 It's called a frappe, Ray. 1123 01:16:51,071 --> 01:16:52,058 With real milk. 1124 01:16:52,059 --> 01:16:53,361 Now and forever! 1125 01:16:54,067 --> 01:16:55,229 Reason... 1126 01:17:17,400 --> 01:17:19,580 I'm just asking you to extend the deadline. 1127 01:17:19,581 --> 01:17:23,025 Until it increases the value of the house or don't pay the loan... 1128 01:17:23,026 --> 01:17:24,018 I can't do anything. 1129 01:17:24,019 --> 01:17:26,747 - My business is on the rise. -Unfortunately, that is unimportant. 1130 01:17:26,748 --> 01:17:28,821 Well, I have 13 locations in 9 countries... 1131 01:17:28,822 --> 01:17:30,560 It is a loan to value houses. 1132 01:17:30,561 --> 01:17:31,688 Then give me a business loan. 1133 01:17:31,689 --> 01:17:34,110 - Are you the owner of these 13 locations? - Personally? 1134 01:17:34,111 --> 01:17:36,059 That's your business, right? You own it. 1135 01:17:36,060 --> 01:17:37,554 I am the head of the franchise. 1136 01:17:37,979 --> 01:17:40,937 I stand behind this size. 1137 01:17:40,938 --> 01:17:42,643 That's all good, but it should your property status. 1138 01:17:44,564 --> 01:17:45,991 Have you been to McDonald's? 1139 01:17:45,992 --> 01:17:49,921 Because we have 3 here in Chicago and we should would stop by to take a look. 1140 01:17:49,922 --> 01:17:53,108 I will walk you through everything in order to understand better what I'm talking about. 1141 01:17:56,392 --> 01:17:57,185 Mr. Kroc... 1142 01:17:58,260 --> 01:17:59,228 Can I help you? 1143 01:17:59,854 --> 01:18:03,271 No, but...maybe me I can help you. 1144 01:18:03,603 --> 01:18:05,113 Harry Sonneborn, my pleasure is that we met. 1145 01:18:06,013 --> 01:18:09,045 No thanks. We are satisfied with the current supplier. 1146 01:18:09,512 --> 01:18:10,933 I'm not here to tell you I sell ice cream. 1147 01:18:11,235 --> 01:18:12,539 What the hell do you want? 1148 01:18:12,540 --> 01:18:16,010 I heard a bit of your conversation over there, it looks like you have financial problems. 1149 01:18:16,344 --> 01:18:17,548 Why don't you mind your own business? 1150 01:18:17,549 --> 01:18:19,462 I admire what you have achieved. 1151 01:18:21,178 --> 01:18:23,968 -Thanks. - I eat at your place in Waukegan at least twice a week. 1152 01:18:24,329 --> 01:18:25,699 It's always a lot. 1153 01:18:26,061 --> 01:18:27,261 The point is... 1154 01:18:27,262 --> 01:18:32,200 Mr. Kroc, if you are not making a lot of money, then something is wrong. 1155 01:18:36,552 --> 01:18:38,311 June, give us the ledger. 1156 01:18:39,315 --> 01:18:40,551 Come to the office, Harry. 1157 01:18:52,831 --> 01:18:56,741 To summarize, you have minimal income stream... 1158 01:18:56,742 --> 01:18:57,926 you don't have a stock of ke�a... 1159 01:18:57,927 --> 01:18:59,880 and terms in the contract... 1160 01:18:59,881 --> 01:19:02,173 which requires you to go slowly towards the approval process... 1161 01:19:02,174 --> 01:19:04,249 to make changes, if they approve of you at all. 1162 01:19:04,743 --> 01:19:05,825 It never will. 1163 01:19:06,737 --> 01:19:08,322 Something I missed? 1164 01:19:08,323 --> 01:19:09,619 That's about it. 1165 01:19:10,929 --> 01:19:12,518 Tell me about the land. 1166 01:19:12,519 --> 01:19:14,132 Earth. 1167 01:19:14,133 --> 01:19:17,267 Land, facilities, how it all works. 1168 01:19:17,488 --> 01:19:19,197 Very simple... 1169 01:19:19,198 --> 01:19:21,617 the franchise finds the piece land that wants... 1170 01:19:21,840 --> 01:19:23,710 rent, usually 20 years... 1171 01:19:23,711 --> 01:19:25,472 take a construction loan... 1172 01:19:26,450 --> 01:19:28,396 make an object and start working. 1173 01:19:30,082 --> 01:19:32,331 So the businessman chooses the location? 1174 01:19:32,332 --> 01:19:34,503 -That. - He chooses possession. 1175 01:19:34,504 --> 01:19:35,260 That's right. 1176 01:19:35,261 --> 01:19:38,452 You provide the training, the system, the businessman knows how to... 1177 01:19:38,453 --> 01:19:41,601 and he is responsible for the rest. 1178 01:19:42,378 --> 01:19:43,880 - Is there a problem? - Big. 1179 01:19:44,369 --> 01:19:46,546 You don't seem to understand what kind of job are you in? 1180 01:19:48,514 --> 01:19:50,590 You are not in the hamburger business, 1181 01:19:50,591 --> 01:19:52,665 you are in the real estate business. 1182 01:19:54,657 --> 01:20:01,053 Don't build an empire with a 1.4% stake from a hamburger that costs $0.15. 1183 01:20:01,697 --> 01:20:04,496 You build it by owning land... 1184 01:20:04,497 --> 01:20:06,689 on which that will be make a hamburger. 1185 01:20:07,579 --> 01:20:09,268 What you should... 1186 01:20:09,269 --> 01:20:11,185 is to buy lots... 1187 01:20:11,186 --> 01:20:14,960 and rent them to franchises. 1188 01:20:14,961 --> 01:20:16,543 Which would, according to the conditions contract... 1189 01:20:16,544 --> 01:20:20,018 were allowed to rent from you, and only from you. 1190 01:20:20,849 --> 01:20:22,821 This will provide you with two things. 1191 01:20:22,822 --> 01:20:25,473 Sub 1: Stable inflow of funds... 1192 01:20:25,474 --> 01:20:26,474 money arrives sooner than and construction begins. 1193 01:20:26,475 --> 01:20:31,497 Sub 2: Higher capital for expansion. 1194 01:20:31,498 --> 01:20:34,183 It gives you "fuel" for buying new land... 1195 01:20:34,184 --> 01:20:36,253 It gives you "fuel" for further expansion... 1196 01:20:36,254 --> 01:20:38,707 and so on. 1197 01:20:42,833 --> 01:20:44,113 Earth. 1198 01:20:46,415 --> 01:20:48,087 That's where the money is. 1199 01:20:48,088 --> 01:20:50,318 And more than that, control. 1200 01:20:51,569 --> 01:20:54,296 Control over franchises. 1201 01:20:54,297 --> 01:20:58,198 They fail to maintain the standard, you will cancel their lease. 1202 01:20:59,483 --> 01:21:02,842 Control over Dick and Mac. 1203 01:21:03,078 --> 01:21:07,846 As a result, bank holders and fran�ize on the palm. 1204 01:21:09,004 --> 01:21:12,915 If I were to do this, the brothers would... 1205 01:21:15,582 --> 01:21:19,473 - they would... - Yes. 1206 01:21:22,958 --> 01:21:23,697 And... 1207 01:21:25,505 --> 01:21:27,252 What does he say, Ray? 1208 01:21:43,361 --> 01:21:47,995 We need a foundation. I made appointments with investors and financial institutions. 1209 01:21:47,996 --> 01:21:51,199 The city center, which is the only oversaturated... 1210 01:21:53,694 --> 01:21:56,047 Has anyone here eaten at McDonald's? 1211 01:21:56,048 --> 01:21:58,237 Population growth will enable us to expand... 1212 01:22:00,644 --> 01:22:03,931 The budget is huge, but it's complete supported by figures. 1213 01:22:03,932 --> 01:22:06,313 Actually, we did this with caution. 1214 01:22:06,314 --> 01:22:06,860 He is conservative. 1215 01:22:06,861 --> 01:22:10,367 I follow my instinct, and he tells me that the numbers are small. 1216 01:22:10,368 --> 01:22:12,536 McDonald's is growing super fast. 1217 01:22:12,537 --> 01:22:14,640 I'm Harry Sonneborn, This is Ray Kroc. 1218 01:22:14,675 --> 01:22:18,483 Hurry to McDonald's. They are serving now family communities from coast to coast. 1219 01:22:18,749 --> 01:22:22,992 You're probably only a few minutes away from America's most beloved restaurant. 1220 01:22:24,083 --> 01:22:27,486 McDonald's quick service is perfect party solution, 1221 01:22:27,487 --> 01:22:31,080 birthday lunch, and family lunch meal at any time. 1222 01:22:31,177 --> 01:22:33,748 Without a judge. 1223 01:22:34,341 --> 01:22:36,765 That is the greatest value food in America 1224 01:22:37,024 --> 01:22:40,039 No wonder you see so much of their neighbors there. 1225 01:22:40,040 --> 01:22:44,499 If you want the quality of home cooking, without working in the kitchen, try McDonald's. 1226 01:22:44,500 --> 01:22:46,963 Look for the golden arches McDonald's. 1227 01:22:47,505 --> 01:22:49,166 The closest thing to home. 1228 01:22:59,627 --> 01:23:03,104 Have you heard of Franchise? Realty Corporation? 1229 01:23:03,238 --> 01:23:03,998 What is that? 1230 01:23:04,226 --> 01:23:08,447 I have no idea. Looks like Ray Kroc president and executive director. 1231 01:23:12,815 --> 01:23:16,449 - Hey, Dick, how are you? - If he really wants to yes, I'm in a bad mood. 1232 01:23:16,450 --> 01:23:17,617 What is the problem? 1233 01:23:17,618 --> 01:23:20,551 - Franchise Realty Corporation. - What about that? 1234 01:23:21,045 --> 01:23:23,830 To begin with, to tell me What is that? 1235 01:23:24,330 --> 01:23:24,990 Nothing special. 1236 01:23:24,991 --> 01:23:28,269 Something I made to provide rental services... 1237 01:23:28,270 --> 01:23:29,270 that is, the support of our new franchises. 1238 01:23:29,271 --> 01:23:35,396 He knows very well that he cannot do that something before considering with us. 1239 01:23:38,114 --> 01:23:40,826 And why should you? 1240 01:23:40,827 --> 01:23:44,980 Because, according to the contract, for each change we must agree in writing. 1241 01:23:45,391 --> 01:23:47,955 - Unless it's a change. - Please? 1242 01:23:48,620 --> 01:23:51,003 It's not a change. It's a company. 1243 01:23:52,942 --> 01:23:56,735 A special company, for which has no jurisdiction. 1244 01:23:56,736 --> 01:24:00,193 Everything related to McDonald's is in our jurisdiction. 1245 01:24:02,280 --> 01:24:04,180 Let me explain, Dick... 1246 01:24:04,906 --> 01:24:09,523 You guys are in charge of what happens in restaurants. 1247 01:24:09,983 --> 01:24:12,607 But beyond them, below, above... 1248 01:24:13,952 --> 01:24:16,551 your jurisdiction ends at the door. 1249 01:24:17,053 --> 01:24:18,518 And the floor. 1250 01:24:19,893 --> 01:24:20,847 All right? 1251 01:24:30,166 --> 01:24:31,178 What does he say? 1252 01:24:31,179 --> 01:24:33,086 He buys land. 1253 01:24:34,246 --> 01:24:35,314 What countries? 1254 01:24:36,922 --> 01:24:38,058 Take a photo of the map. 1255 01:24:38,059 --> 01:24:42,092 Grab this and all the pins. 1256 01:24:44,582 --> 01:24:45,948 Are you sure you see this? 1257 01:24:47,399 --> 01:24:49,249 All right. It can also one table? 1258 01:24:59,877 --> 01:25:01,441 Let this stand out. 1259 01:25:02,642 --> 01:25:04,700 A bird. Good, good. 1260 01:25:08,862 --> 01:25:10,057 Delivery! 1261 01:25:13,052 --> 01:25:14,094 Where is this going? 1262 01:25:14,887 --> 01:25:15,939 Ray... 1263 01:25:17,559 --> 01:25:18,854 I thought about it. 1264 01:25:20,142 --> 01:25:21,070 Granted. 1265 01:25:24,071 --> 01:25:24,883 Really? 1266 01:25:25,309 --> 01:25:27,177 - Thank you. - No, thanks to you. 1267 01:25:27,538 --> 01:25:29,964 It's a great idea and you remembered. 1268 01:25:30,685 --> 01:25:33,498 We are deeply honored to be your experimental shop. 1269 01:25:33,878 --> 01:25:36,547 To hell with it. I'm going with across this country. 1270 01:25:37,513 --> 01:25:41,107 Have you seen the latest issue of RBM? Hot press. 1271 01:25:44,703 --> 01:25:45,858 Ray, good for you. 1272 01:25:55,745 --> 01:25:57,989 About 10 miles south of downtown... 1273 01:25:57,990 --> 01:26:00,297 They are building a new sports one stadium there. 1274 01:26:00,298 --> 01:26:01,396 I read about it. 1275 01:26:01,397 --> 01:26:04,449 We get professional baseball and the football team that will play there. 1276 01:26:04,450 --> 01:26:06,780 I think I know about ``those goals''. 1277 01:26:07,457 --> 01:26:11,863 40000 seats in a stadium so close? Just imagine the traffic of people there. 1278 01:26:11,864 --> 01:26:14,233 Hungry families are looking for a bite to eat after the game. 1279 01:26:14,582 --> 01:26:16,335 Or before? Whenever. 1280 01:26:16,336 --> 01:26:17,274 Just. 1281 01:26:17,809 --> 01:26:18,268 That. 1282 01:26:20,885 --> 01:26:22,360 Think big, right, Joan? 1283 01:26:25,791 --> 01:26:27,190 Is there any? another way? 1284 01:26:30,716 --> 01:26:32,560 She would be surprised. 1285 01:26:35,466 --> 01:26:40,280 A lot of people are afraid to try, so to reach perfection. 1286 01:26:42,393 --> 01:26:43,885 That's sad. 1287 01:26:44,574 --> 01:26:45,915 I agree. 1288 01:26:46,271 --> 01:26:47,360 Ambition. 1289 01:26:47,995 --> 01:26:49,543 It's a matter of life. 1290 01:26:51,286 --> 01:26:53,811 What do they say? 1291 01:26:54,781 --> 01:26:58,014 - Fortune follows the brave. -Absolutely. 1292 01:27:03,371 --> 01:27:05,290 It can be seen. 1293 01:27:09,287 --> 01:27:11,652 He says I'm brave, Joan? 1294 01:27:12,475 --> 01:27:16,225 You don't build a restaurant empire, but yes behaves like a little mouse. 1295 01:27:41,904 --> 01:27:43,522 It is an area which is growing rapidly. 1296 01:27:43,523 --> 01:27:46,665 And cheap. We are talking about the good ones 15% cheaper per acre. 1297 01:27:47,142 --> 01:27:49,339 -I still think Houston is a better location. - Ray? 1298 01:27:49,340 --> 01:27:51,022 -That. -Dick is on line 1. 1299 01:27:51,529 --> 01:27:52,876 Good. 1300 01:28:00,785 --> 01:28:04,402 Hey, Dick. - I just received it a confusing call. 1301 01:28:04,502 --> 01:28:05,155 Oh? 1302 01:28:06,078 --> 01:28:09,722 From Buddy Jepson, our business in Sacramento. 1303 01:28:10,039 --> 01:28:11,868 I know who Buddy Jepson is. 1304 01:28:11,869 --> 01:28:14,197 He tells me that he got it I sent it this morning. 1305 01:28:14,198 --> 01:28:14,935 It has arrived. 1306 01:28:15,499 --> 01:28:17,069 You crossed the line, Ray. 1307 01:28:17,529 --> 01:28:20,644 I thought he wouldn't make it before Friday. 1308 01:28:20,645 --> 01:28:26,130 Will he tell me why he is sending 4 packages How to find an Instamix business? 1309 01:28:27,540 --> 01:28:31,173 Listen, if you don't want to earn, okay. 1310 01:28:31,174 --> 01:28:32,893 But don't stop the rest of us. 1311 01:28:32,894 --> 01:28:33,878 Our? 1312 01:28:33,879 --> 01:28:36,746 By us, I mean everyone except you. 1313 01:28:36,747 --> 01:28:37,736 Who else did you send it to? 1314 01:28:37,737 --> 01:28:38,991 To everyone but you. 1315 01:28:40,405 --> 01:28:43,938 He has no right. Right away stop this, clear? 1316 01:28:46,012 --> 01:28:48,722 -Not. - What the hell does that mean? 1317 01:28:48,723 --> 01:28:50,998 It adheres to the terms of the contract. 1318 01:28:53,178 --> 01:28:56,716 I'm fed up with the income orders from you... 1319 01:28:56,717 --> 01:28:59,239 and your endless parade of NO's. 1320 01:28:59,240 --> 01:29:02,271 It pays to watch in the face of progress. 1321 01:29:02,272 --> 01:29:05,197 If the fake frappe is yours the concept of progress... 1322 01:29:05,198 --> 01:29:08,864 then you misunderstood what is actually McDonald's. 1323 01:29:09,405 --> 01:29:12,870 I understand McDonald's better than you two bastards. 1324 01:29:12,871 --> 01:29:13,594 What? 1325 01:29:13,595 --> 01:29:15,786 It will work as we say. 1326 01:29:16,161 --> 01:29:17,143 Not. 1327 01:29:18,737 --> 01:29:20,306 He has a contract! 1328 01:29:27,055 --> 01:29:30,276 So, a contract is like a heart... 1329 01:29:31,049 --> 01:29:32,411 they are made to be broken (broken). 1330 01:29:47,141 --> 01:29:49,082 Can you add salt for me? 1331 01:29:52,227 --> 01:29:53,064 Thanks. 1332 01:30:06,436 --> 01:30:08,089 I want a divorce. 1333 01:30:34,401 --> 01:30:36,885 When you want a peaceful divorce... 1334 01:30:36,886 --> 01:30:39,407 the first thing you wonder is, What will she ask for? 1335 01:30:39,408 --> 01:30:42,076 Is her request reasonable? and fair? 1336 01:30:42,077 --> 01:30:46,893 Marital property includes a house, a car, savings and bank accounts... 1337 01:30:46,894 --> 01:30:48,093 - Insurance... - Give it to her. 1338 01:30:48,094 --> 01:30:49,358 House, car, insurance. 1339 01:30:52,595 --> 01:30:54,093 What about business? 1340 01:30:57,316 --> 01:30:58,368 Not. 1341 01:30:59,799 --> 01:31:01,879 Ray, he must understand... 1342 01:31:01,880 --> 01:31:03,488 -...that she is... - Ok. 1343 01:31:05,700 --> 01:31:07,197 Let me explain something to you. 1344 01:31:09,510 --> 01:31:11,681 That won't happen. 1345 01:31:13,980 --> 01:31:19,899 I'd rather die than give it to her and one share of McDonald's. 1346 01:31:25,223 --> 01:31:29,773 It's not that simple. The brothers are yours business partners. You signed the contract. 1347 01:31:29,844 --> 01:31:31,126 Make it disappear. 1348 01:31:31,753 --> 01:31:33,592 And I don't care what it is needed to do it�. 1349 01:31:35,252 --> 01:31:36,544 He's calling you. 1350 01:32:05,215 --> 01:32:08,130 "New flavor - strawberry." "Maybe you'll like this one more." Ray'' 1351 01:32:12,759 --> 01:32:16,049 I look at the envelope with the logo McDonald's. 1352 01:32:16,050 --> 01:32:17,536 Can he explain? 1353 01:32:17,537 --> 01:32:21,061 It was confusing. People didn't even know that I have something with McDonald's. 1354 01:32:21,062 --> 01:32:25,460 It is more confusing what you are called McDonald's corporation. 1355 01:32:25,461 --> 01:32:28,299 People will think it's the whole company, and not only for real estate... 1356 01:32:28,300 --> 01:32:30,989 We doubt that you was the intention. 1357 01:32:31,909 --> 01:32:34,403 Did you put Dick's bows on the envelopes? 1358 01:32:34,404 --> 01:32:35,404 This is not your company, Ray. 1359 01:32:37,901 --> 01:32:40,241 - Does he understand? - Mac, don't be upset. 1360 01:32:40,795 --> 01:32:43,910 We came up with the fast system, not you. 1361 01:32:43,911 --> 01:32:45,533 Me. What did you come up with? 1362 01:32:45,534 --> 01:32:46,703 Name just one. 1363 01:32:46,704 --> 01:32:48,629 You can't, and you never have, and never will... 1364 01:32:48,630 --> 01:32:51,657 because you're a leech, Ray. Professional leech. 1365 01:32:50,657 --> 01:32:53,230 Do you know what I came up with, Mac? 1366 01:32:51,658 --> 01:32:53,230 Do you know what I came up with, Mac? 1367 01:32:53,231 --> 01:32:56,702 Concept. The concept escaping. 1368 01:32:56,703 --> 01:32:57,790 Give it to me. 1369 01:32:57,791 --> 01:33:00,375 While the two of you are making out to sit and be a couple of idiots... 1370 01:33:01,183 --> 01:33:03,025 I want the future. I want to run away. 1371 01:33:03,026 --> 01:33:06,167 And you cannot achieve that while you are someone's fool. 1372 01:33:06,168 --> 01:33:08,174 There is no place for such people in business. 1373 01:33:08,175 --> 01:33:09,590 Business is war. 1374 01:33:09,722 --> 01:33:12,426 dog eat dog rat eats rat. 1375 01:33:12,427 --> 01:33:17,137 If my competitor was drowning, I would talk to him and put a mouth watering hose. 1376 01:33:21,417 --> 01:33:22,578 Can you say the same for yourself? 1377 01:33:32,737 --> 01:33:34,248 Not. 1378 01:33:35,388 --> 01:33:36,484 Nor do I want to. 1379 01:33:37,547 --> 01:33:39,062 Hence, for your location. 1380 01:33:40,689 --> 01:33:43,963 - We want you out of the company, Ray. - Mac, how do you suggest we do it? 1381 01:33:43,964 --> 01:33:45,733 We will sue you, no matter how hard it is. 1382 01:33:45,734 --> 01:33:46,734 And probably would won. 1383 01:33:46,735 --> 01:33:48,708 But you can't afford it to sue me. 1384 01:33:48,709 --> 01:33:50,934 He would just bury you with court costs. 1385 01:33:50,935 --> 01:33:56,681 Mac, I'm the president and CEO of a large corporations with properties in 17 countries... 1386 01:33:56,682 --> 01:33:58,659 You run a shop in the desert. 1387 01:33:59,854 --> 01:34:01,258 I'm all over the country. 1388 01:34:02,045 --> 01:34:03,715 You are fucking locals. 1389 01:34:14,375 --> 01:34:15,042 Sword! 1390 01:34:21,153 --> 01:34:22,868 Are you following a diet plan? 1391 01:34:23,274 --> 01:34:23,865 That. 1392 01:34:23,866 --> 01:34:25,451 And you check your glucose level... 1393 01:34:25,452 --> 01:34:27,919 and you take your medicine regularly... 1394 01:34:28,181 --> 01:34:28,715 Yes. 1395 01:34:28,716 --> 01:34:32,024 - Walking, 20 minutes a day? -I'm on my feet all day. 1396 01:34:32,025 --> 01:34:32,908 Stress? 1397 01:34:38,375 --> 01:34:39,136 Okay. 1398 01:34:39,137 --> 01:34:42,037 You have to be careful. That is an important factor. 1399 01:34:42,967 --> 01:34:46,671 Like I said, your kidney works at 50%. 1400 01:34:46,672 --> 01:34:48,926 18 months ago, it was 65%. 1401 01:34:49,524 --> 01:34:52,654 A little lower and you are in danger from kidney failure. 1402 01:34:54,555 --> 01:34:56,121 Ok, I'll check on you later. 1403 01:34:59,179 --> 01:35:00,701 -Thanks. -Thanks. 1404 01:35:09,538 --> 01:35:12,496 William who rode the Revere... 1405 01:35:13,166 --> 01:35:16,034 - How many letters? -5, the fourth is "E". 1406 01:35:17,726 --> 01:35:19,050 Dawes. 1407 01:35:21,452 --> 01:35:22,606 Forward! 1408 01:35:25,414 --> 01:35:27,090 How are you? 1409 01:35:29,608 --> 01:35:32,748 Sounds like something spilled. I followed him to the phone. 1410 01:35:33,202 --> 01:35:36,093 I heard about the accident. 1411 01:35:38,822 --> 01:35:40,177 I will drop them here. 1412 01:35:43,473 --> 01:35:44,450 Dick. 1413 01:35:44,697 --> 01:35:46,384 Inside is a business card. 1414 01:35:49,576 --> 01:35:51,043 Come on. 1415 01:35:51,044 --> 01:35:52,185 It's okay. 1416 01:35:52,186 --> 01:35:53,623 No, here. Just... 1417 01:35:54,255 --> 01:35:55,524 He will be happy. 1418 01:36:06,908 --> 01:36:08,009 What is this? 1419 01:36:09,056 --> 01:36:10,202 What does it look like to you? 1420 01:36:10,203 --> 01:36:11,669 Blank check. 1421 01:36:15,313 --> 01:36:19,097 Then that's...probably that. 1422 01:36:19,876 --> 01:36:20,904 What is he buying? 1423 01:36:29,081 --> 01:36:29,941 Okay. 1424 01:36:30,649 --> 01:36:31,842 You better... 1425 01:36:32,555 --> 01:36:38,159 He'll be on his feet soon so we will talk. OK? 1426 01:36:39,153 --> 01:36:39,751 Dick. 1427 01:37:11,147 --> 01:37:13,010 We will never defeat him. 1428 01:37:14,943 --> 01:37:17,270 We will never get rid of it. 1429 01:37:27,591 --> 01:37:29,603 Dick McDonald. 1430 01:37:40,546 --> 01:37:42,208 Hello, Dick. 1431 01:37:42,732 --> 01:37:44,559 2.7 million. 1432 01:37:44,690 --> 01:37:47,398 That's a million for everyone when the tax breaks out. 1433 01:37:49,857 --> 01:37:54,711 And 1% of the company's profit permanently. 1434 01:37:56,116 --> 01:37:58,464 That is outrageous. It is extortion. 1435 01:37:58,465 --> 01:38:00,330 That's a load of crap. Shit!!! 1436 01:38:00,331 --> 01:38:03,026 - I know it seems like a lot of money now. - Yes, it will always look like a lot of money. 1437 01:38:03,027 --> 01:38:04,634 And they want something else. 1438 01:38:04,814 --> 01:38:05,374 What? 1439 01:38:05,870 --> 01:38:07,447 - San Bernardino. - No, no. 1440 01:38:07,448 --> 01:38:08,168 No chance. 1441 01:38:08,075 --> 01:38:10,925 To give it to their own old workers. 1442 01:38:10,926 --> 01:38:14,557 I need profit from San Bernardino how I would pay off the loan. 1443 01:38:14,977 --> 01:38:19,105 I spoke to their lawyers, unfortunately, there is no negotiation. 1444 01:38:20,916 --> 01:38:24,738 Our client agrees with your terms sells completely, with a small exception... 1445 01:38:25,316 --> 01:38:29,640 Your 1% of the corporation's future earnings must be agreed with a handshake. 1446 01:38:32,400 --> 01:38:36,029 These are my investors. Finances are contingent... 1447 01:38:36,386 --> 01:38:37,899 if it is left out of the contract... 1448 01:38:37,900 --> 01:38:42,074 unfortunately, there is no agreement, no financing if not omitted from the contract. 1449 01:38:42,075 --> 01:38:45,569 Because for them it is a breach of contract. 1450 01:38:50,465 --> 01:38:52,583 Look, guys... 1451 01:38:52,584 --> 01:38:55,212 you will get your compensation, ok? 1452 01:38:59,308 --> 01:39:00,522 You have my word. 1453 01:39:01,236 --> 01:39:02,486 Dick, Mac... 1454 01:39:05,020 --> 01:39:06,294 Let's close the deal. 1455 01:39:15,142 --> 01:39:16,124 All right. 1456 01:39:17,073 --> 01:39:22,437 All right, gentlemen, turn to page 4 of the contract, that's the first set of signatures we have to put 1457 01:40:08,266 --> 01:40:10,933 I have to ask you something. 1458 01:40:10,934 --> 01:40:12,587 Something I never understood. 1459 01:40:12,588 --> 01:40:13,752 All right. 1460 01:40:15,774 --> 01:40:18,473 The day we met, when I put you through everything... 1461 01:40:18,924 --> 01:40:20,341 And what about that? 1462 01:40:20,531 --> 01:40:21,930 We showed you everything. 1463 01:40:23,207 --> 01:40:25,892 The whole system, our secrets. We were like an open book. 1464 01:40:26,517 --> 01:40:29,019 - Why don't you just... - Stole? 1465 01:40:29,020 --> 01:40:33,411 Just grabbed your ideas, ran away, and started his own business... 1466 01:40:33,412 --> 01:40:35,188 using your ideas. 1467 01:40:35,189 --> 01:40:36,868 - It wouldn't work. - How does he know? 1468 01:40:36,869 --> 01:40:39,142 Am I the only one who is passed through the kitchen? 1469 01:40:39,143 --> 01:40:42,108 You must be a lot of people invited there? 1470 01:40:42,109 --> 01:40:43,259 AND? 1471 01:40:43,267 --> 01:40:45,048 How many of them succeeded? 1472 01:40:45,780 --> 01:40:47,531 A lot of people have opened restaurants. 1473 01:40:47,532 --> 01:40:48,571 As big as McDonald's? 1474 01:40:48,572 --> 01:40:49,660 Of course not. 1475 01:40:49,802 --> 01:40:55,364 Nobody is and never will be because they lack one thing... 1476 01:40:56,089 --> 01:40:57,833 that makes McDonald's special. 1477 01:40:57,834 --> 01:40:58,731 And that's it? 1478 01:41:01,038 --> 01:41:03,237 Even you don't know what it is. 1479 01:41:03,238 --> 01:41:04,300 Enlighten me. 1480 01:41:05,759 --> 01:41:08,225 It's not just the system, Dick. 1481 01:41:09,014 --> 01:41:10,034 That's the name. 1482 01:41:10,585 --> 01:41:13,063 Famous name, McDonald's. 1483 01:41:13,584 --> 01:41:17,293 He can be anything he wants... 1484 01:41:17,294 --> 01:41:19,312 it is limitless, wide... 1485 01:41:19,313 --> 01:41:21,345 sounds... 1486 01:41:21,936 --> 01:41:23,320 sounds like... 1487 01:41:23,888 --> 01:41:25,606 sounds like America. 1488 01:41:26,789 --> 01:41:29,660 Compare that to Kroc. What a Kroc. 1489 01:41:29,661 --> 01:41:35,118 Would you like to eat at Kroc's? Kroc has that simple sound. 1490 01:41:35,119 --> 01:41:36,097 Kroc's. 1491 01:41:36,098 --> 01:41:38,575 But McDonald's, man. 1492 01:41:38,576 --> 01:41:39,461 It's a beauty. 1493 01:41:40,347 --> 01:41:42,150 Yes... 1494 01:41:42,733 --> 01:41:44,840 A character named McDonald? 1495 01:41:46,189 --> 01:41:48,497 No one wants him in life throw around. 1496 01:41:49,953 --> 01:41:51,769 Obviously, that's not the point. 1497 01:41:51,770 --> 01:41:57,695 Isn't there a check in the amount of 1.35 million? in your pocket? 1498 01:42:03,189 --> 01:42:04,674 Goodbye, Dick. 1499 01:42:05,500 --> 01:42:08,073 So if he can't beat them, then buy them. 1500 01:42:10,922 --> 01:42:15,792 I remember the first time I saw that name drawn on your shop. 1501 01:42:17,032 --> 01:42:18,643 It was love at first sight. 1502 01:42:18,644 --> 01:42:21,327 I knew right then. 1503 01:42:22,036 --> 01:42:23,518 I have to have it. 1504 01:42:25,920 --> 01:42:27,190 And now I have it. 1505 01:42:27,562 --> 01:42:29,268 There is none. 1506 01:42:32,762 --> 01:42:34,046 Are you sure? 1507 01:42:37,456 --> 01:42:38,374 Goodbye, Dick. 1508 01:42:46,214 --> 01:42:51,281 As a condition of your agreement, while you are authorized to be the owner of this location... 1509 01:42:51,628 --> 01:42:55,831 you have no right to call it McDonald's anymore, McDonald's or similar... 1510 01:42:55,832 --> 01:42:58,896 in order not to violate the trademark McDonald's... 1511 01:42:59,380 --> 01:43:02,738 which is now exclusively intellectual owned by Mr. Raymond A. Kroc. 1512 01:43:02,739 --> 01:43:03,511 Thank you, gentlemen. 1513 01:43:25,058 --> 01:43:26,154 Everything will be fine. 1514 01:43:35,664 --> 01:43:38,677 I know what you're thinking now. 1515 01:43:39,286 --> 01:43:44,666 How the hell is a 52-year-old, seller of frappe machines... 1516 01:43:44,667 --> 01:43:51,150 built an empire of 16,000 restaurants in 50 countries and 5 foreign countries... 1517 01:43:51,151 --> 01:43:56,311 with an annual salary of 700,000,000.00... 1518 01:43:57,764 --> 01:43:58,781 One word... 1519 01:43:59,834 --> 01:44:01,575 PERSISTENCE. 1520 01:44:06,397 --> 01:44:10,784 Nothing in life can replace it good old persistence. 1521 01:44:11,292 --> 01:44:16,800 Talent will not. Nothing is often like unsuccessful man with talent. 1522 01:44:17,589 --> 01:44:18,923 Geniuses will not. 1523 01:44:19,736 --> 01:44:22,489 An unrecognized genius it's practically cliché. 1524 01:44:22,490 --> 01:44:24,192 Education will not. 1525 01:44:24,193 --> 01:44:27,105 Why the world is full educated fools. 1526 01:44:27,244 --> 01:44:31,969 Persistence and determination are very powerful. 1527 01:44:49,006 --> 01:44:52,116 Mr. Croc., Bill Davison. 1528 01:44:52,117 --> 01:44:55,622 I would like to have an interview with you you have reached your 100th location. 1529 01:44:55,623 --> 01:44:57,438 Of course, call my office. 1530 01:44:58,387 --> 01:44:59,098 Certainly. 1531 01:45:00,048 --> 01:45:00,829 All right. 1532 01:45:11,306 --> 01:45:13,468 The principles are... 1533 01:45:13,469 --> 01:45:16,041 what brought me to the top... 1534 01:45:16,042 --> 01:45:20,457 at a time when most people would was thinking about retirement. 1535 01:45:20,791 --> 01:45:23,531 Looks like we have that in common, Governor Reagan. 1536 01:45:23,532 --> 01:45:27,167 And you were, like, 55 years old when did you start dealing with politics? 1537 01:45:27,945 --> 01:45:30,866 You make me look like chicks in the spring. 1538 01:45:30,867 --> 01:45:32,568 Laughter, laughter. 1539 01:45:33,035 --> 01:45:36,172 See us. A couple of guys from Illinois. 1540 01:45:36,173 --> 01:45:39,247 Made good. Only in America. 1541 01:45:41,283 --> 01:45:43,072 Only in America. 1542 01:45:43,073 --> 01:45:44,600 Only in America! 1543 01:45:45,599 --> 01:45:47,919 Where am I... Where did I stop? 1544 01:45:47,920 --> 01:45:50,298 Oh, yes. 1545 01:45:50,299 --> 01:45:51,374 The beginning. 1546 01:45:51,987 --> 01:45:54,572 It was 1954. 1547 01:45:56,110 --> 01:45:57,406 Place... 1548 01:45:58,321 --> 01:45:59,712 Des Plaines, Illinois. 1549 01:46:00,321 --> 01:46:02,000 The car is in front. 1550 01:46:02,001 --> 01:46:03,438 I'm coming. 1551 01:46:28,987 --> 01:46:30,293 It all started there. 1552 01:46:33,599 --> 01:46:35,759 Ba� on Lee Street. 1553 01:46:38,276 --> 01:46:39,855 McDonald's 1554 01:47:09,716 --> 01:47:13,905 It was typical, English-American word... 1555 01:47:13,906 --> 01:47:16,121 te�na, McDonald's. 1556 01:47:16,122 --> 01:47:19,233 I liked the way it sounded. It sounded healthy... 1557 01:47:19,234 --> 01:47:20,946 and genius. 1558 01:47:20,947 --> 01:47:21,879 You know? 1559 01:47:22,241 --> 01:47:27,634 I don't love you... typical names, you know? 1560 01:47:28,827 --> 01:47:33,628 Burger ovo, burger ono, and those things. 1561 01:47:33,752 --> 01:47:37,466 McDonald's had a fine, don't do it. 1562 01:47:37,467 --> 01:47:42,467 PREVOD BY A D I 1563 01:47:45,467 --> 01:47:49,467 Taken from www.titlovi.com